The most important aspect in any design project is selecting the appropriate typeface or family to use for text. The most effective place to start is to establish the needs of your client and the demands of the target audience.

It's worth the time to research different fonts, regardless of whether it will take you a couple of minutes or an entire day. It can pave the way to a successful design solution, and will save you time in the end. Whether you require a useful source on small text generator, navigate to this site.

Here are seven key factors to think about when searching for the right typeface:

Demographics

Know who your audience is, as well as their age and interests. Be clear about the purpose of the piece. Your goal with typography is to draw the attention of your target viewers, no matter if you're selling a productor service, or providing information. For instance, a very young audience (such as that for children's books) requires a typeface that has simple letterforms that "beginning readers" eyes will be able to figure out. On the other hand designing for a highly technological audience may require an appearance that is contemporary and clean or even more edgy.

Legibility

Text fonts must be easy to read and legible to attract and retain the attention of the readers. Keep more attractive, eye-catching designs for headlines, titles, and other uses that are more prominent. For more information on legibility, read This is About The Ability to Read.

Copy length

For a book, magazine or newspaper, the typeface that you choose is used to write long copy. To achieve this the amount of readability is higher than if it was used only for one or two lines, or even one or two paragraphs. A typeface with a little more personality is a good option for copy that is shorter. The reader will be less likely to get distracted by the font.

Serif Vs. Sans

It is generally acknowledged that serif typefaces are more easy to read in long texts than sans serifs particularly at smaller sizes. This is true for a variety of situations, but not an absolute standard. You should also consider the reading environment (e.g. whether the text will be printed or online) and the design features (especially the legibility) of the typeface you're considering. Check out Serif v. Sans for Text for more details.

Size of the font family

Examine the typographic requirements of your project and decide in advance how large a font family will be required to satisfy the requirements of all your typographic needs. While two weights with italics could be sufficient for some projects, others may require more weights and variations to establish a good visual hierarchy needed for a strong, effective piece.

Special features:

A variety of projects could benefit from using small caps, various figures fractions, a broader variety of ligatures, alternative characters, and possibly even swashes or foreign language support. A lot of OpenType fonts are now equipped with some or all these features. While searching, be sure to look for the features you are looking for.

Print web, print, or other forms of media:

What media will you use the typefaceon? Be aware of every medium where the typeface or family will need to be displayed. If just print, then your font search is easier. But if it is needed for the Web (via Web fonts), ebooks, smart phones, or other uses it is necessary to have the right typeface available and suitable for every use, and performs well in all required environments.

The best way to select the best typeface for text is to conduct your research first. That way, you can narrow your choices to those that are suitable for the job and communicate the message of your client in the most effective way.