Why is it so hard to stop loving the person that is not good for you?

It depends on how much you have spent your time with the person. It's not easy to move on from a long relationship. Thus, the person might have brought new experience in your life to feel this way.

When that feeling isn't reciprocated, it's extremely tough. This person is your world, but you may not be theirs. It's a difference in how you perceive each other, so often times you'll place them on a higher pedestal and struggle to see their inconsistencies. The disparity makes it hard to identify when you're being mistreated or in a situation that isn't ideal for you. Being in love with a person is an intense emotion, and can cloud over our critical thinking skills. It's a powerful experience. It's not easy. But giving yourself a similar love and compassion is necessary in trying to better your situation and finding a better partner.

It becomes hard to stop loving someone who is bad for you because you got comfortable with them. As we learn to love and spend time with that person, it ultimately makes us feel we cannot live with out them. It is almost as if once they leave were are suffocating in the idea of loneliness and in need of reassurance. I know this feeling personally. When they start hurting you it makes you want to continue trying and see if it will work out. But you know deep down it is just hurting you. We are humans and we fall deeply in love with people even if they cause us pain it can be very saddening sometimes, but it can also be used as a tool of where life will guide us next. I hope that if you have just gotten out of a bad relationship, to not let it strip you into pieces. Let it be a way of showing you what you actually deserve in this gift of life. Our hearts are precious, and so are you.

There is a lot of psychology in here. We usually look out for things that are hard to get, because only then we feel like we accomplished something when getting it. There is a good chance you are not loving the person itself but the idea of making the person love you and treating you well. If you are in mind of this fact it might be easier to move on. Here I find it easier to not try forget / stop love this person, but instead get my focus back to myself and the people around me. Then I can value other persons better again and open up new possibilities and feelings.

It depends on the person. If they are going through life issues, for a guy or girl, you could be feeling the damsel in distress feeling. And makes you want the person even though they are not right for you. Or you could be selling yourself short.