Desire to feel loved

Why do I keep having desire to feel loved. I know my parents loves me but I keep getting annoyed because I feel like they are doing because they have to love me they never choose me. My friends rarely talk to me they have their boyfriend and best friend. But I never had any. I know love is not only thing, I should focus on me and my career but why I keep desire for love. I don't want to. It's hurt to have desire which I am unable to feel. I feel like I can't feel loved. I feel all negative emotions at their extreme but I can't feel happiness. I feel guilty. I can't feel loved yet my biggest wish to feel loved.