The Women, Infants, and Children Supplemental Food Program (WIC) in Madison, WI, is dedicated to fostering healthy nutrition and lifestyles for low-income pregnant and postpartum women, as well as infants and children up to five years old. WIC offers essential services including nutrition education, access to supplemental foods, breastfeeding promotion and support, and vital referrals for health care. By focusing on building healthy food habits, we empower families to thrive and ensure that every child receives the nutrition they need for a strong start in life. To learn more or to apply for assistance, please reach out to your local WIC office.