Located on University Avenue in Madison, Wisconsin, the TMS Center of Madison provides an evidence-based alternative treatment for adults struggling with major depressive disorder. Established in 2013 as a collaboration between Connections Counseling and Rosecrance, this facility stands as Madison's only provider of transcranial magnetic stimulation therapy. The outpatient procedure, conducted under psychiatric supervision, delivers focused magnetic pulses to mood-regulating brain areas during 30-minute sessions. Patients typically undergo 26-36 treatments over a 4-6 week period, attending five sessions weekly. During treatment, patients experience a gentle tapping sensation and are provided earplugs for comfort. The center operates from the Connections Counseling office and works with most local Madison-area insurance providers, determining coverage on an individual basis. Prospective clients can schedule free consultations to learn more about this specialized treatment option.