I don’t know what to do

There’s this boy I like. We aren’t dating and have had some rocky times but nothing ever like this. 

We got into a fight yesterday where I ended up apologizing profusely because I knew I didn’t want him to be angry with me. But there and then he took the decision of taking a break from me. When I say I love this boy, I mean it. I love him to the ends of the earth and now he won’t even talk to me. No matter how many times I beg.

His reasoning is because I only have an attitude with him and not my friends. Well that’s because I’m a coward and I don’t expect my friends to treat me right, I expect him to treat me right but he didn’t understand. He said some really mean things and has been ignoring me ever since.

Please I don’t know what to do anymore. Should I keep begging or I should leave him be?