Why do I keep taking criticism personally??

I know criticism is never meant to be a personal attack. Most of the time, what I am criticized on is stuff that I know I need to be better at. I know I'm not a perfect person. I can put the logic behind it. Still, every time I receive criticism, I want to cry and curl up into a ball, never to see the light of day again. I can assure myself that everything is fine but no amount of deep breaths, mental and verbal reassurance, or anything can pull my brain and emotions back to reality. How do I uninstall this???