Viva La Salud is dedicated to improving health and wellness in Bakersfield, CA, through an impactful cause-related marketing program established by Northgate Gonzalez Market. Recognizing the challenges of chronic diseases within the communities we serve, our mission revolves around three essential pillars: Community, Healthier Products, and Employee Wellness. We collaborate with local and national nonprofits, healthcare providers, government programs, and vendors committed to healthier offerings, enabling us to host monthly outreach events focused on nutrition, physical activity, and health education. Our initiative also includes offering free health screenings in neighborhoods where access to these resources is limited, ensuring that everyone has the opportunity to lead healthier lives and thrive together.