Shop the Market in Moscow, ID, is dedicated to enhancing food assistance for families relying on SNAP benefits, helping them access healthy and affordable food at local markets. Our program encourages shoppers to maximize their food dollars through initiatives like Double Up Tokens at the Moscow Farmers Market and SNAP Market Match at the Pullman Farmers Market, allowing participants to double their purchasing power with matching incentive currency for every dollar spent, up to a $40 cap. By making nutritious food more accessible, we strive to support the community and promote healthier eating habits for families in need.