1) Introduction to Content and Marketing at 7 Cups (OUTDATED)
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
-
This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most?
Definitely the more article based side, as I prefer to completely keep off social media. I how ever, very much enjoy writing posts and articles and all that amazing stuff! Id even make posts and graphics for someone else to post! Just minus my name anywhere 😅
@SoulfullyAButterfly
What interests me more is the social media side of things. Reaching out to people in need with compassionate messages and encouraging them to join 7cups and also posting content to be seen by audience of relevance is interesting to me.
@SoulfullyAButterfly
The Content Volunteer team has got my interest, mostly in Q&A Pages and Experimental Mental Health News and Advice Section. Other roles are very interesting to me, too. However, I like writing content in this form more than writing directly on social media, but I am okay with that, too.
@SoulfullyAButterfly I’m interested in this course because I want to be a better writer on social media for mental health
@Countrygirl095
Great. Welcome
@SoulfullyAButterfly I'm interested in the writing part of it since I'm a writer full-time already I'm looking forward to learning basic skills
@SoulfullyAButterfly
Hi there! I have a passion for mental health, writing, content creation, social media brand management, and graphic designing as well.
I'm also a psychology student with a Diploma in Modern Applied Psychology and Practitioner Counseling Skills.
Creating content for 7 Cups *** and the Expert Mental Health News and Advice section to create new Articles, interests me the most since I have certifications in content creation, and social media marketing, and 3 years of experience as a social networking site executive manager.
Thank you for having me! Looking forward to applying my skills and contributing to the team. 😊
@ThoughtsBubbleExpress ***Social media site ***
@SoulfullyAButterfly my goal after graduating from this course is to be a full-time writer
@SoulfullyAButterfly
My interested areas of focus will be
- Being involved in Q&A page alongside creating well-researched information with SEO practices.
- Creating fresh content/editing or co-editing existing content.
I'm personally excited about the entire program, being able to learn about 2 of my top interests at the same time- content development and mental health- is super beneficial. I look forward to finding what parts will catch my passions.
@SoulfullyAButterfly Thank you for the opportunity to share my thoughts and areas of interest.
Based on the information provided about the Content and Marketing focus at 7 Cups, the area that interests me most is the Content Volunteer Team, particularly the aspect related to the Expert Mental Health News and Advice Section.
My interest in this area stems from its direct impact on enhancing mental health awareness and providing the community with valuable, expert-verified information.
