It might be subtle spam? Idk, thoughts?
Has anyone else noticed all the forum posts advertising "A Foreign Affair" lately? It's different than the spam we're familiar with...there's no links, and the post actually resembles an actual person describing a (mostly) realistic situation. But they always shoehorn this site name into their posts. (If the person was actually there for support or something why would they need to always mention the site?)
Maybe they're not bad enough to report? Since they still provide a platform for discussion, even if these OP's are just post-and-go or their stories are just hooks for the site they're going on about. I guess it would be up to mods/forum leaders on whether the site name should be edited out or if it's just too subtle to bother with at all.
I've noticed those too; I've been deleting them
Yes, Wikipedia says it's "is an international dating and marriage agency that promotes romance tours" and there's a warning that the article "contains content that is written like an advertisement." 
So I agree with you. Looks like both 7 Cups and Wikipedia are part of their search engine optimization strategy.
When we have a spam filter, real soon now, I imagine, it will be easy to blacklist it.
@Phthalo