CDM: Updated Program Structure

Hi everyone,

The Content Development and Marketing Program (CDM) has been restructured to enable prospective trainees to have more flexibility and time to complete the Program requirements. This updated structure will be applicable to all enrollments starting September 20th, 2021.

Some notable changes are mentioned below:

• Trainees now have the option to complete the Program during an 8 - 12 week timespan as per their need and availability.

• Trainees will submit weekly reports to report all progress and have recommended deadlines for all key submissions for guidance purposes.

• The coursework is now divided into 2 main parts, Part I (Introduction to CDM Basics) being the only requirement to pass the Trial period of two weeks and submit a Badge Request. After formally becoming a CDM Trainee following Part I of the coursework, trainees will complete a more extensive Part II entitled “Creating and Marketing Content”.

• Following completion of the coursework, trainees will take a Coursework Completion Quiz to check their understanding before they move on to the practical components of the Program.

• The Practical Components include first article submissions followed by 2 personal choices out of 4 options for trainees to gain Further Practical Experience - new additions of these options include creating graphics with a focus on supporting captions as well as hashtags, forum posts that come with a marketing angle for engagement, and the option to also create a growth path.

• The Program also has added other forms to facilitate timely communication and addressing of concerns such as extension requests, drop-out needs, as well as forms for all submissions so that they can be checked and processed on time.

Interested in joining the Program? Apply here

Read an interview with one of our graduates on their personal experience of the Program here for more insight.

(Tagging our mentors: @ouiCherie @Clarisse29 @kindLemonade @secrecykhasya @AriadneLove)