1) Introduction to Content and Marketing at 7 Cups (OUTDATED)
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
I would say to say marketing and off 7 cups are used and there is business happening to prompt and to find other clients or listeners. In other areas of 7 cups, that is asking for help. I also think that all aspects of 7 Cups use marketing when necessary. I feel also that everything asks for some type of marketing because they are trying to prompt there company or section of 7 cups.
Why I think this is because everyone pretty much wants to prompt something and prove their section or their company to increase there section to gain more promising people who are willing to help and to improve their section of the business. And there is always people needed everywhere.equitable-marketing-equitable-marketing-llc.gif
@Rose1324
Hi Rose, did you sign up for the program? I don't see your name in the dashboard.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I’m particularly interested in the content creation aspect at 7 Cups. I’m passionate about researching and finding effective solutions, and I enjoy crafting insightful content on mental health or any topic where I have expertise, ensuring it resonates with a broad audience. This focus on creating meaningful and accessible resources is what drew me to the content development program.
If I am going to be honest the current Content or Marketing focus that really draws me in is Question and Answers page, which is always a wonderful way to implement everyone's needs are being taken care of. Another would be Expert Mental Health News and Advice Section, it just feels right to me for some reason.
I think both teams have very interesting aspects, but if I'd have to choose I think I'd prefer editing existing, as well as creating, fresh content. I think it would be a good way to challenge my creativity.
Both options sound very interesting for me and I am sure that I will acquire valuable knowledge no matter what I choose but I lean more towards the marketing team at this point.
@SoulfullyAButterfly
1. Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I prefer the Content Volunteer Team of the CDM program because I am more interested in addressing various content needs.
@SoulfullyAButterfly I am really interested in content volunteering team. Although I would love to learn about both of the writing and editing section.
Dear @SoulfullyAButterfly,
I would like to get hands on experience in both teams as they both interests me for different reasons, and I would like to enroll in both of the teams helping, learning, and developing in it.
A. Content volunteer team.
. I would like to enhance my researching skills to provide best answers to the Q&A Sections on 7cups, as well as checking content, and articles up to date on this website, as this will develop me pursuing my career. 😊
B. Team lightship
. I would like to enhance my understanding of how social media works, and the ability to generate posts that will help me reaching out to audience, and connect them using the right hashtags.
best regards,
Yourstranger1.
@SoulfullyAButterfly I am more interested in the Content Volunteer team, as I’m interested in creating graphics and written articles. Checking the quality and accuracy of articles and other content also piques my interest over handling social media.
