4) Team Lightship: Tweeting Empathy (OUTDATED)
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
🌟 In a world where kindness is free, let's sprinkle it everywhere today! 🤗 Remember, you're doing your best, and that's always enough. If you ever need a friendly ear, @7Cups is here to listen. Take a deep breath, appreciate your journey, and embrace the beautiful soul you are. 💙✨ #YouMatter #KindnessMatters #PositiveVibes #7Cups
@CupcakeCaring
I completely get how challenging it can be going out during #COVID, especially when social distancing isn't followed. It's tough. If you ever need someone to talk to or find support, remember @7Cups is here for you. They have kind listeners, self-help guides, and mindfulness exercises to help navigate through these uneasy times. Take care, and reach out whenever you need. 💚 #Support #YouAreNotAlone
@CupcakeCaring
Nice tweets
@CupcakeCaring I really like your recommendation with "@7cups".
@brightDayFairy and your answers are really empathetic and thought through. :)
@SoulfullyAButterfly
1) Do you want to practice #mindfulness, but you don't know where to start? For a deeper dive into mindfulness practices check out our dedicated page on 7 Cups. https://www.7cups.com/exercises/mindfulness/?showlist=1
2) I understand your concerns, consider practicing mindfulness techniques at home to reduce anxiety during these challenging times.
@brightDayFairy
Hi Fairy, good tweets. Short and sweet and to the point.
@brightDayFairy I like this tweet, while a lot of us think 7 cups is all about mental health, venting, loneliness etc, you've given it a positive twist and focused on mindfulness alone. Therefore potentially capturing an audience that would not otherwise think that 7 cups is for them.
Create one general hypothetical tweet that is supportive and compassionate.
Feeling #depressed, #anxious, or just need help with #mentalhealth? At 7cups we provide FREE and ANONYMOUS mental health support at the click of a button! #7cups
Respond to this Tweet using the outreaching tips:
Hi! You aren't alone. People can be so disrespectful sometimes and it just stresses us out! 7cups is always here if you #needcomfort or #needtovent
I stand by the fact that #7cups needs to trend 🤭
@Bunnylovesyou love this
@Countrygirl095
thank you!!
@Bunnylovesyou
Hey, loved your answers. They are short and effective:)
@theConfidentialListener
thank you! i felt really cringey writing it xD
@Bunnylovesyou
Hi Bunny, I just checked the responses for the first four activities. Looks like you've finished the trial activities. Great job! Make sure to fill in the trial completion form, and keep up the good work.
Are you feeling isolated because of your disability? Look no further! 7cups.com is here for you. We offer a supportive and inclusive community where you can vent and be heard. Our Listeners are trained to compassionately listen, understanding your unique struggles. #YouMatter #disabilty #inclusion #7cups #understanding
@Countrygirl095
Nice job Country Girl. Remember you have to have one more tweet too. It's a response to the prompt listed in the description.
@walkalot thank you I just added the outreach I apologize 7cups.com is a platform that provides a supportive and inclusive community for individuals with disabilities, where they can vent and be heard. Our trained Listeners offer compassionate understanding and are
@SoulfullyAButterfly
Hypothetical tweet:
Feeling overwhelmed? Remember, you're not alone. Reach out to us at #7Cups for a listening ear anytime, 24/7. Your feelings matter, and we're here to support you through it all. 💚 #MentalHealthMatters
Response to the tweet:
Hi there! It sounds like you're going through a tough time with anxiety about social distancing while going for walks. We understand how important it is to stay safe during these challenging times. If you ever need someone to talk to or support, 7 Cups is here for you 24/7. We're committed to helping you navigate through these uncertain times with empathy and understanding. Stay strong, and take care of yourself. 💚
You were very empathetic in both of the answers and you gave us enough explanation with good hashtags (strenghts). However, you could add few links to be easier for people to reach out and find us (improvements).
1. Having a tough time and feeling #anxious? Reach out to listeners at https://7Cups.com for free, we can listen and support you with your life journey through #mentalhealth problems. Here is a referal link: https://www.7cups.com,113553384
2. Hello! You are not alone in this and sometimes, we all feel #anxious when we interact with other disrespectful people. Reach out to our listeners at https://7Cups.com for free and anonymously if you #needtotalk and #needtovent. Here is a referal link, https://www.7cups.com,113553384, that provides you a listener.
@lamimoon Hello, your response is a good example of using tweets to spread awareness, support, and content/service information. Here are some feedback and suggestions for improvement:
Strengths:
- The tweets are relevant and appropriate for the topic and the audience.
- The tweets use hashtags and links to promote 7 Cups and its content and services.
- The tweets are empathetic and supportive, offering information and reassurance.
Feedback:
- The tweets could use some emojis or punctuation to add some emotion and personality.
- The tweets could use a question or a call to action to engage the audience and encourage them to click on the link or reply to the tweet.
@lamimoon
Well done, Lami. Make sure to submit the trial completion form.
@SoulfullyAButterfly
Answer: General Hypothetical Tweet:
"Feeling overwhelmed? Remember, it's okay to take a pause and breathe. You're not alone. Reach out anytime you need someone to listen. 💚 #7Cups #MentalHealthMatters"
Response to the Tweet:
"Hi there, I understand that things can get tough sometimes. At #7Cups, we're here to listen and support you 24/7. You don’t have to face this alone. 💚 (https://www.7cups.com/17156123) #anxiety #support"
@ThoughtsBubbleExpress
Well done, thought bubble. Make sure to submit the trial completion form.
@walkalot Thank you, I did 😊
@ThoughtsBubbleExpress
awesome!! i love the link at the end, very engaging!! (: I have no complaints it was magnificent!
Only included the second half 😂 that was for number 2
for the first one, maybe include a resource for where to reach out
@Bunnylovesyou, Thank you so much, now that you point that out I see it too, thank you for noticing and pointing it out 😊
@ThoughtsBubbleExpress
Anytime ❤
Also how in the world do they get these posts to say Twitter and *** without censors 😅😅🥲🥲
it did get censored lol
@Bunnylovesyou
@ThoughtsBubbleExpress
General Hypothetical Tweet
Strengths :
-use of referral link
- use of hashtags
improvement :
- "You are not alone" sentence could be reframed.
Response to the Tweet
Strengths :
-empathetic tone
- appropriate hastags.
improvement :
- could use more focus on posted tweet keyword-anxiety.
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I really liked your answer and the way you initiated the first sentence both times. 💛
@sky2Ocean20 Thank you so much for your helpful feedback, I'm noting it down to apply the next time and I'll work on improving it with your given feedback. 😊
@ThoughtsBubbleExpress
@sky2Ocean20 Awwee it's so cute!! This GIF made my day 😁
@ThoughtsBubbleExpress
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
The stigma around #mentalhealth seems like not reducing at the pace we expected. We all inevitably need some emotional support from time to time. There is a safe place now if you #needtotalk. Reach out to 7cups.com
Respond to this Tweet using the outreaching tips:
It's understandable what you are going through. All of a sudden we found ourselves in this social distance situation. I want you to know that you don't have go through this alone. Reach out to 7cups.com where trained volunteered listeners are there for emotional support. #ventinghelps.
@sky2Ocean20
Well done, Sky Ocean. Good tweets
Looks like youre done with the trial. Remember to fill out the trial completion form.
@walkalot
@SoulfullyAButterflyupportive Tweet
@Countrygirl095 Hey, I hope you're doing well. I have picked up your responses for the third task. I have included my two cents below.
Review of Activity No. 1
Strengths:
The use of emojis is eye-catching and can enhance engagement. The clear call to action invites people with disabilities to seek support and share their experiences.
Including specific hashtags increases the tweet's visibility to those seeking disability support and mental health awareness.
What could be Improved:
While inviting, the tone could be softened to sound more personal and less like a public announcement. The tweet could include a direct link to facilitate immediate access to support.
IMHO, one must consider avoiding phrases like "all people with disabilities" as they can unintentionally generalize diverse experiences; instead, use inclusive language that acknowledges individuality.
Review of Activity No. 2
Strengths:
This response is empathetic and acknowledges the unique challenges faced by people with disabilities.
Offering a specific service (e.g., a virtual chat with trained listeners) clearly outlines how 7 Cups can assist. Once again, the hashtags used are relevant and promote the services available for emotional wellness.
What could be Improved:
To enhance personalization, consider addressing the reader directly with "you" statements, creating a one-on-one conversation feel.
P.S. The Above reviews are based on my analysis; apologies for the shortcomings; critique is most welcome.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
- I feel that during such a difficult time everyone needs someone to lean on, especially with all the hardship going on. I believe that #7cups would be the right place for you. You should check it out, because they have tons of stuff catering to #mentalheath and you might able to benefit from it and learn new ways to cope with your Anxiety🥰
@InsightfulPhoenix
outreach:
The way you feel is perfectly valid, never let anyone tell you that you are "over reacting". Your feelings and emotions always deserve a spotlight just like everyone around you. Thank you for being brave and vulnerable enough to right this tweet asking for help <3
@InsightfulPhoenix
Good job, phoenix