4) Team Lightship: Tweeting Empathy (OUTDATED)
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
1. Hey there! I just wanted to check in and see how you’re doing today. Hope you're having a great day!😊
If you’re having trouble navigating those feelings, remember that we have a wonderful community at 7 Cups that is here to listen and support you💚.
#selfcare #mentalhealth #needtotalk
2. I truly understand what you have been going through, especially during challenging times like COVID. I appreciate your willingness to share your thoughts here; it shows how considerate you are about your well-being and the well-being of those around you. It's understandable that the behavior of the other people is adding up to your anxiety and causing frustration. You deserve to feel safe and healthy. Please remember, you are not alone in this. I'm sending you lots of strength and support.
@brightOcean1599
Great tweets. Very encouraging
@brightOcean1599
Bright Ocean, you have finished the trial. Be sure to fill out the trial completion form.
@walkalot
Sure, I have filled out the form. Thanks for reminding me!
@SoulfullyAButterfly
struggling with your mental health? on @7cups we have over 500,000 trained listeners here for you. sometimes talking about it really helps!
@sofiacarsonfan27
Good one. Please also respond to the other tweet.
Btw, did you apply to be in this program? I don't see you in our tracker.
i actually posted it on the wrong account, sorry; but i have reponded on my listener account again
@sofiacarsonfan27
which one is your listener account ?
@alwayslove123
@sofiacarsonfan27
Okay, I will track them for that account. Just remember that you have to write a second tweet too. Also, comment on someone else's tweets.
Kim 58 hello I don't have a tweet I'm on ***
@Kim58
Please complete both required tweets from this assignment
@SoulfullyAButterfly
Can understand what you must be going through during this tough time #Covid. However, please feel free to reach out to any of us at # 7 Cups. we all are here to share each other's feelings during these #tough times.
@Blessedsoul2011
2. Hope things get better for everyone soon. However, are here at #7Cups to listen to you anytime.
@Blessedsoul2011
Good replies. Very encouraging
@Blessedsoul2011
The responses demonstrate an effort to be empathetic and supportive, which aligns with the values of 7 Cups. You express comforting intentions and promote the platform for mental health support, which is excellent for raising awareness. Additionally, you utilized hashtags that will help increase visibility—well done!
However, there are a few areas for improvement. Although the messages are short, it's important to ensure that the grammar is accurate and that your writing is clear. Consider being more personal by addressing specific issues or concerns, such as acknowledging anxiety about going outside. Including a clear call to action will also help make it easier for people to connect with the platform.
Although the compassion in your tone is evident, the message could be more conversational and softer. You might also want to include an emoji to add warmth to your communication. Keep up the good work.
Strengths are integrity, straightforward and humbleness
Weaknesses are you sound a bit unsure of yourself in the first paragraph and it almost comes off abit skeptical. Second paragraph has bit of the skeptical vibe as well but you did good!
@SoulfullyAButterfly
1. Hypothetical tweet
Healing isn't linear, but every small effort matters. We're here to listen and support you at www.7cups.com.
#7Cups #MentalHealth #SupportIsHere
https://www.7cups.com/15511532
Need our experts health news and advices. Access their articles here.
https://www.7cups.com/experts/
2. Outreaching Tips:
I can understand and your feelings of anxiety is absolutely valid. It's a tough time for everyone. Taking care of mental health should align with your physical health. If you feel overwhelmed try to reach out to a trusted emotional support platform like 7Cups, where trained listener will be eagerly waiting to spread their positivity, understanding and compassion.
#TogetherWeAre
@MsBhavnaSingh
1. Strengths: to the point, straightforward and concise tweet, and also resourceful.
2. For the second tweet of outreaching tips, it would be better if you could link the 7 cups platform so people can have direct access to the platform which prompts engagement.
@SoulfullyAButterfly
Hypothetical tweet:
Feeling tired and wish for someone to just talk to?
Dont keep it all inside, we got your back!
If you want to talk, we're here to listen 24/7 at #7Cups
https://www.7cups.com/17156123
Remember, you are not alone in this♡
#MentalHealthMatters
Outreaching tips:
You are absolutely right, and we understand how you feel! With the rising cases of #covid19, people have been really careless about maining basic protocols. But hey, if you ever want to talk about it, or want a shoulder to lean on, we're always here for you at #7Cups https://www.7cups.com/17156123.
Feel free to reach out!
#YouDeserveToBeHeard
@rashiiiiiii06
Good tweets.
- Feeling lonely? Isolated? Overwhelmed? It's not right, but it’s okay to not be okay. You don't have to carry the weight alone. We're here to listen, support, and help—24/7. 💙 #MentalHealthMatters #YouAreNotAlone https://www.7cups.com/17156123
- Respond to: I don't support some of the decision making, but going outside for my one walk/exercise is raising my anxiety through the roof because people can't social distance! It is not a hard concept! It's hit too close to home with
#covid respect each and social distance please!
Hi there, I'm so sorry to hear that you're feeling this way. The anxiety around these situations can be so overwhelming. If you ever need someone to talk to or a safe space to share how you're feeling, we're here to listen 24/7. 💙 Take care of yourself: https://www.7cups.com/17156123 #YouAreNotAlone
@ster80
Good tweets. Keep up the good work
@ster80
You have finished the trial. Remember to fill in the trial completion form
@ster80
Strenghts:
1. Empathy
2. Promote the site
Improvement areas:
1. Less confusing wording
2. Maybe using a less formal structure to attract younger people
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
Feeling Lonely, Anxious, Depressed or just Want to Vent? 😔😭😖
Don't worry @7cups.com, we always listen to YOU!, we are a community that works 24/7 to make you feel better! Come visit Us today, we'll be happy to talk to you! 😍😇😁 #anxiety #depression #loneliness #mentalhealth #7cups #wellbeing #community
2. Respond to this Tweet using the outreaching tips:
Tweet by Michael: "I feel so lonely and I have no friends, that makes me so sad!"
Response: Sorry to hear that you are going through all that, Michael but guess what? You are NOT alone anymore, I invite you to visit 7cups.com, it's an amazing community that works 24/7 to listen to anyone who needs help and it's totally free! #loneliness #sadness #support #mentalhealth #fellowship #7cups #wellbeing #community #selflove
@themightyhealer
1) I like how you underline and bold words in the sentence. It captures the reader's attention efficiently!
2) The invitation to 7cups is worded helpfully and genuinely, nice job!
@themightyhealer
Nicely done. Detailed and encouraging tweets.
You've finished the trial. Remember to fill out the trial completion form.
1) We all have those off days when we feel lonely...let's share our stories to help us realize that we are not the only ones! <3 #awareness #mentalhealth
2) We hear you. It can be frustrating when you try to better your health and have others not give the same effort. There are resources in 7cups that help you to talk out the frustration.
@chantellenguyen
Nice tweets. Keep up the good work. You've finished the trial. Remember to fill out the trial completion form.
@chantellenguyen
(1) Strengths
-Empathy
-Inclusivity
-Positivity
(1) Improvements
-Specificity
-Engagement: Asking a question or prompting a direct action (e.g., "What has helped you on tough days?") can encourage more engagement.
(2) Strengths
-Validation
-Resourceful
(2) Improvements:
-Personal Touch: Adding a more personal touch can make the response feel even more supportive and compassionate.
-Encouragement: Offering a bit of encouragement can help lift the person's mood.
@chantellenguyen
very "awesome", I mean well said. Great job!
@SoulfullyAButterfly
General hypothetical tweet that is supportive and compassionate:
"Taking time for yourself is crucial. Self-care isn't selfish, it's necessary.🙇 We're here 24/7 to support you through the tough times.🫂#7Cups #SelfCare [Link to 7 Cups]"
"I don't support some of the decision making, but going outside for my one walk/exercise is raising my anxiety through the roof because people can't social distance! It's not an hard concept! it's hit too close to home witch #covid respect each and social distance please!"
"I'm so sorry to hear that you're feeling this way. It's truly tough when others don't follow guidelines. If you need someone to talk to, we're here for you. Visit [Link to 7 Cups] for support. Stay safe! 💙 #MentalHealthMatters #7Cups"
@LotusFury you did a great job! for the first tweet you did fantastic with how you worded the message and used empathy and the hashtags will boost involvement.
for the second one you also did great with the wording and it would have guided that person to hopefully seek the help they need along with others potentially.
The only thing I would say is using too many hashtags can also limit views also. we want enough but not too many.