4) Team Lightship: Tweeting Empathy (OUTDATED)
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
Hypothetical tweet:
Self care is important. If you are struggling and feeling alone please reach out for help! #7cups #mentalhealth (link to 7cups)
response to:
I am so sorry that you are feeling this way. I understand why you are scared. 7 cups is here to help! Join us here: (link)
forgot to add the hashtags for the bottom one. I would have used #7cups #mentalhealth #covid
Sometimes all we need is a caring ear, regardless of what cards we are dealt. 7 Cups is a great safe confidential space where we can speak what is on our mind, and it is free. There are also support groups you can join to further express your feelings in a healthy environment. https://www.7cups.com/.
Sorry to hear about your anxiety, I can totally relate with you. Customers are complaining because they cannot hear me with my mask on. Listeners are available24x7 https://www.7cups.com/. This is a safe space to express your concerns and even pick up some new tips along the way.
@beckybush
Nice tweets. Keep up the good work.
@walkalot
Thanks!
@beckybush
You have finished the trial. Feel free to fill out the trial completion form.
strengths are understanding, honest and genuine
weaknesses as far as I can see if the verbiage and the way the second paragraph started with "Sorry to hear that" that can come off as a bit passive aggressive and insincere at times perhaps reform it to "I am sorry to hear of this" then go into the message❤️
1.I understand that the world can be a scary place filled with overwhelming pressures of society, and the imagery that can be caught with our minds. You no longer have to fight these intruvise thoughts alone. There is a warm and welcoming place for you to get the assistance and support you have neen searching for. #MentalWellness #Supportaroundthecorner www.7cups.com
2.Response: I understand that social distancing can be a struggle in this hard time. However, we all have to work together to ensure that everyone that we love and care for stays safe. Please consider some other methods of coping <3 #worktogether #fightagainstcovid Remember that you are not alone, and if you need someone to talk too there is a place for you during this hard time. I hope you take a moment to look into www.7cups.com
@InsightfulPhoenix
You have shown a good use of keywords, tags, and links. I think it's especially good that you included extra tags in your response tweet for more engagement. They are both written in a way where the tags and links do not feel stiff or forced. Very good job!
My one suggestion is that you could shorten the posts to ensure that they fit within the 280 character limit on twitter/X.
@InsightfulPhoenix
Nice tweets. Well done. Feel free to fill in the trial completion form now.
I did fill one out on Tuesday @walkalot
1. Hypothetical tweet:
Have you been feeling lonely or #depressed and need someone to vent to? You are not alone. Talk to one of our trained listeners or view our depression #selfcare guide at https://www.7cups.com/depression-help-online/
#7cups is here for you 7cups.com
2. Response to tweet:
It can be quite frustrating and scary to be living in such an unsure time, I understand why you have been feeling anxious. If you would like to vent these thoughs, 7cups.com is happy to listen.
You might also consider trying out some of our free mindfulness exercises at https://www.7cups.com/exercises/mindfulness/?showlist=1
@Raven2711
Nice tweets. You have finished the trial. Feel free to fill in the trial completion form.
@Raven2711 Wonderfully done Raven!✨ It is concise, empathetic, supportive, and to the point. The use of graphic and tags are well putted. Nice job!🙌
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Feeling overwhelmed by bottled-up emotions? We're here to listen anywhere and anytime, at no cost. Join us today at: https://www.7cups.com. #7Cups #Mentalhealth #empathy #coping #lonliness #Yourfeelingsmatters
Respond to this Tweet using the outreaching tips:
Hi there, I’m really sorry to hear you’re feeling this way. I completely understand your anxiety about others not respecting social distancing. If you ever need to talk or vent, we’re here for you at https://www.7cups.com. On 7 Cups, you can also explore helpful resources like self-help guides, expert articles, free mindfulness exercises, group support chats, and more.
@KindleMissie Very well done, straight to the point.
@pikaTangerine1 Thank you!😊
1. Are you feeling lost and without hope? Do you have problems with anxiety and depression? Or maybe you have some family stress that you might deal with? Don’t worry cause at 7cups we have a solution for all your problems. Register at https://www.7cups.com/114001234 where trained listeners are waiting to help you #MentalHealthMatters #anxiety #depression # self-care
2. I am very sorry to hear about what you are going through. Social anxiety is indeed a major problem in these challenging times of Covid. Here at www.7cups.com we have trained and empathic listeners that can support you in different topics.
#socialanxiety #empathy #mentalhealth #youarenotalone
@pikaTangerine1
Nicely put with supportive and understanding words! Good job!
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
At 7 Cups, we believe in the power of connection and compassion. Remember, you are never alone in your journey. Reach out, share your thoughts, and let’s lift each other up. 💕
#Support #MentalHealth
2. Respond to this Tweet using the outreaching tips:
I understand how tough these uncertain times can be. If you need to talk, 7 Cups is here to listen. Remember, you’re not alone! 💚
#7cups #MentalHealth #COVID
@Kindness19
Your post was very interesting and well put together. I think there should be more information (like there is no website where they can get the information or help they need).
@Rose1324
Thank you for your great advice. :)
Dear @Kindness19,
please find this is the response for your answer below:
Strengths:
1. Your tweet is warm, and encourages connecting which is the main mission for 7cups.
2. Your response tweet empathetic, and acknowledging difficult times, which is powerful.
Suggestion of improvement:
1. For the general tweet you could have added a direct call to action such as: connect now, or adding a your referral link.
2. You could mention like 7cups anonymous chat as it is a unique feature to encourage more engagement, but overall it’s all great. 😊
@Yourstranger1
Thank you very much for highlighting my strengths and giving me some suggestions to improve more. :)
@Kindness19
Nice tweets. Keep up the good work.
@walkalot
Thank you for your kind words of support. :)
@Kindness19
Great response! I think some links to infromation could be a great addition
@SoulfullyAButterfly
We are here to help and listen 365 days, every week, 24 hours a day, for anything! As an active listener, we can give suggestions but not advice. You can look us up on the web and go through our site for more information. Check out the second link for some of the topics we discuss.
#7Cups #MentalHealthMatters
https://www.7cups.com/17156123
@Rose1324
Part two. Sorry, I forgot it in Part One.
If you are having difficulties, you can come to us for help. With both of us, we can get through this together and try to come up with something manageable. We all go through struggles and you don't need to do it alone; we are here to listen at #7cups.
@Rose1324
I cannot find you in our dashboard. Did you sign up for the program with a different account ?
@walkalot
Yes, I did awhile ago.
@Rose1324
did you sign up with this account or a different account? I will see if I can find you in our records.
I sign up with this account
@Rose1324
Okay, I will go back and check. It may be in one of our hidden rows.
@Rose1324
I have found you. you are listed as deferred. Do you want to go back to active ?
@Rose1324
Rose, I have updated your profile to "in trial" you can complete the trial completion form to advance to the next step.
Dear @SoulfullyAButterfly,
one general hypothetical tweet that is supportive and compassionate.
Some days may feel dark, or heavier than others, and that’s okay. You don’t have to go Through it alone.😊 if you need someone to talk to, we are here for you to listen, 24/7 https://www.7cups.com/114068366 #7cups #mentalhealth #Happiness
Respond to this Tweet using the outreaching tips
I’m so sorry you are feeling this way. Please know that you are not alone in this, and there are many people who cares about you. If you need a safe space to share your thoughts. 7cups offers free 24/7 anonymous support 😊 https://www.7cups.com/114068366 #7cups #mentalhealth #Support
@Yourstranger1
Nice tweets. You've finished the trial. Feel free to complete the trial completion form.
@walkalot
i did complete it thank you
@Yourstranger1
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Some days feel heavy, and that’s okay. You don’t have to carry it all alone. 💙 If you need a listening ear, we’re here for you—24/7. You’re never alone in this. 🤗 #7Cups #MentalHealthMatters #YouAreNotAlone https://www.7cups.com/17156123
Respond to this Tweet using the outreaching tips:
We hear you—it's really tough when others don’t respect social distancing, especially when it adds to your anxiety. You're not alone in feeling this way. If you ever need a space to vent or talk, we’re here for you, 24/7.😊 Take care and stay safe! #YouAreNotAlone #7Cups https://www.7cups.com/17156123
