1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Social Media: Marketing Assistants
The Marketing Assistants role was added to 7 Cups at the end of 2021.
Focus:
The Marketing Assistant role at 7 Cups involves social media graphic creation, short writing as well as content generation, event conceptualization and execution, as well as other tasks that will help you build mental health awareness and support by supporting the 7 Cups social media team.
The team currently has one track with a focus on:
(i) Creating a minimum of 4 graphics/month (around 1/week)
(ii) Generating video content where interested
Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Insta.gram - @7Cups | Twitter - @7Cups & @7CupsTeen | Face.book - 7CupsOfTea | YouTube - @7CupsCommunity
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
The area I find most interesting is the "improving site content" area. This is because I tend to enjoy writing and editing work as well, mainly for clarity. The Questions and Answers area is the most exciting to me because it's essentially Yahoo Answers but fact-checked by experts.
My hope is to help contribute to making specific mental health concerns more accessible to the masses.
@Lemurian51611
That’s a firm direction—you’re combining writing clarity, fact-checking, and public accessibility, which is precisely what improves trust and impact in mental health spaces.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I’m most interested in the Expert Mental Health News and Advice section, as someone who has spent a lot of time studying and reading articles I’ve always found the way that information is presented interesting. Within broad topics like mental health, terminology and recommendations are constantly evolving and I like the idea of being a part of the process that edits and checks information to make sure that it’s accurate and relevant to the community.
@SoulfullyAButterfly
Content Development Marketing
I would say marketing on and off 7 Cups is used; it is thier business to find other clients or listeners. In other areas of 7 Cups, they are asking for help. I also think that all aspects of 7 Cups use marketing when necessary. I also feel that everything asks for some type of marketing because they are trying to promote their company or section of 7 Cups.
Why I think this is because everyone pretty much wants to prompt something and prove their section or their company. So they may increase their section to gain more promising people who are willing to help and to improve their section of the business. There are always people needed everywhere.
@Rose1324
This is a good start. It shows your understanding that marketing is woven throughout 7 Cups and connected to growth, visibility, and recruitment. To make your explanation more transparent and professional, consider smoothing out the flow and highlighting the key idea that marketing encompasses both external aspects (attracting members) and internal ones (fostering participation and support within the platform).
Otherwise, great job!
@SoulfullyAButterfly
the ‘questions and answers’ section interests me the most because a lot of people have unanswered questions and every person who answers even one of them is making a difference in the world!
@alwayslove123
That’s a lovely thought! 🌱 You’ve captured the heart of why the Q&A section is so meaningful—small contributions add up to a real impact.
Between Content and Marketing, I would have to say that marketing interests me more. Humans are very visual creatures and we are drawn to specific things based on our experiences. I'd like the challenge of creating content that is engaging for an audience, and one factor in this is keeping things concise/not too long. Marketing is also extremely powerful as it infiltrates our daily lives without us being fully aware of it (for example, why do we pick a specific outfit on a specific morning?). For that reason, I think being able to create content that would connect with and influence people, really appeals to me.
@prama
That’s a strong response. You’ve shown both insight and personal connection to marketing.
@SoulfullyAButterfly I am most interested in this program by immersing myself further in the topic of mental health awareness. This website has provided a wonderful opportunity for me to personally help and serve others, which is a personal passion of mine. What I am most interested in is creating graphics to educate students and many other individuals reaching out to the site. It means the world to me to get this opportunity and become a better leader. Additionally, I am working toward my goal of earning the certificate of 500 hours with 7 Cups for my college application and gaining experience to help others.
@LizzieIsCoolio
That’s a heartfelt post. It shows both your passion and your long-term goals.
@SoulfullyAButterfly The content area that interests me the most is answering Mental Health Questions and creating a database of verified information which can be a go-to source for people. I love the idea of demystifying &clarifying myths around mental health - which are many in my opinion.
@ButterflyBuddy
That’s a strong starting point! You show both enthusiasm and a clear sense of purpose.
@SoulfullyAButterfly I am interested in learning more about content generation. Content about mental wellbeing is available in the internet but I want to make contents which connect and make people feel that they are not alone.
@Tuliphealing
Your clear articulation of your interest in content generation and mental wellbeing not only demonstrates your purpose but also aligns with meaningful work, validating your career choice and boosting your confidence in it.
By expressing your desire to make people feel 'not alone,' you showcase your emotional awareness and compassionate mindset, qualities that are highly valued in the field of mental health content. Your humility and willingness to learn, as indicated by your statement, 'I want to learn more,' are also appreciated and acknowledged. Your potential to make a significant difference in the lives of others is inspiring.
With a few minor tweaks, your sentence structure can be made even smoother. For instance, you could consider the following:
- "Content about mental wellbeing is available on the internet" can be tweaked to "Content about mental wellbeing is widely available online."
Instead of saying "connect," you could add specifics about how you want to connect through relatable stories, practical tips, or supportive messaging. A 'tighter version' means a more concise and direct way of expressing your thoughts. This can make your writing punchier without losing warmth or meaning.
@ScorpiaD Thank you so much for your valuable suggestions 😊
The area of CDM which excites me the most is meme based education. It's simple, entertaining, informative and memorable at the same time. It also feels like an attention grabbing approach to creating awarenesa
@Kosmoslistening
That's quite a powerful insight! You've pointed out why meme-based education can be and is so effective. It's not just about entertainment, but also about simplifying complex information in a way that resonates with the people. I also appreciate your mention of the attention-grabbing aspect. Memes capture attention in a crowded content landscape, making them ideal for spreading awareness. Memes naturally draw eyes in a sea of content, which makes them perfect for spreading awareness.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
What interests me the most is short writing, or content creation, as it requires the careful selection of words to make the message succinct. Another aspect I find intriguing is event conceptualization and execution. This process involves creatively thinking of an idea, aligning it with mental health themes, and then presenting it in an engaging way. Overall, this complete process is fulfilling.
Ultimately, the combination of concise writing and innovative event planning fuels my passion for connecting to this.
@mineofroses
This is beautifully written! ✨ It already reads like a personal statement or reflection.
