1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Social Media: Marketing Assistants
The Marketing Assistants role was added to 7 Cups at the end of 2021.
Focus:
The Marketing Assistant role at 7 Cups involves social media graphic creation, short writing as well as content generation, event conceptualization and execution, as well as other tasks that will help you build mental health awareness and support by supporting the 7 Cups social media team.
The team currently has one track with a focus on:
(i) Creating a minimum of 4 graphics/month (around 1/week)
(ii) Generating video content where interested
Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Insta.gram - @7Cups | Twitter - @7Cups & @7CupsTeen | Face.book - 7CupsOfTea | YouTube - @7CupsCommunity
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
-
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
Question and answers area intersts me the most because I think that it is very important to other members or listeners to have a the best possible answer to their questions.
@SoulfullyAButterfly The part that interest me the most is generating graphics and exploring that avenue with new ideas and launching on social media platforms to increase mental health awareness and the 7 cups program as a whole
@giggleBubbles6722
Did you apply for the CDM program ?
No im a mentor
@giggleBubbles6722
got it.
The intersection of psychology and marketing, particularly when applied to platforms like 7 Cups, is fascinating. I'm particularly drawn to how Gestalt psychology principles could be used to optimize user experience and engagement. A psychology degree provides a strong foundation for understanding human perception and behavior, both of which are crucial for effective marketing. Gestalt's emphasis on the whole being greater than the sum of its parts could be applied to 7 Cups by focusing on creating a cohesive and supportive community experience, rather than just individual interactions. For example, strategically grouping content or designing the platform's interface to emphasize interconnectedness could foster a stronger sense of belonging and encourage users to actively participate. Additionally, understanding Gestalt principles like figure-ground and proximity could help in designing marketing materials that are both visually appealing and easily digestible, ensuring that key messages about 7 Cups' services are clearly communicated and resonate with potential users.
@BPDBadee
You've pulled together a insightful connection here. Especially highlighting how Gestalt psychology can guide both the experience of using 7 Cups and the way it's marketed.
@SoulfullyAButterfly
To be completely honest, I find both areas quite interesting. I have some experience with graphic creation and genuinely enjoy the process of planning and executing events. However, researching Mental Health News and Advice interests me even more. I've noticed many misconceptions and stigmas surrounding mental health, and I believe that spreading accurate information is one of the most crucial steps in reducing these misunderstandings and supporting the 7 Cups community. It's also important to ensure that the facts shared are up to date and well-verified, as misinformation can lead to misinterpretations and unintended discouragement.
@SoulfullyAButterfly I think I am interested in the other content needs because I'm interested in the growth playlists and online therapy-related information.
My area of interest is the Content Volunteer Team and, in particular, what they do in terms of the work that goes into Questions and Answers (Q&A) Pages. I believe it's worthy of note as it entails research and providing correct mental health information that has a direct bearing on those in need of advice. The focus on quality content and SEO is so that the answers are clearly visible and easily accessible, and I believe that is the best way for raising awareness for mental health. Having the ability to help others by providing well-researched, empathetic answers is also one that is in my interest in helping mental health education and offering useful resources to the community.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I feel that the Question and Answer area interests me the most. There are people out there with unanswered questions, and so I feel that this area is a great way to answer those questions in need.
@SoulfullyAButterfly
While having some experience in content and marketing I believe that Graphic Design might be one of the things I look forward to in this program. It is a good beginning skill to have when learning content and marketing. Sometimes having a visual aspect of certain content makes it easier for other people to understand. I am also interested in research and writing, this actually a hobby of mine that I have grasped at an early age. I look forward to learning more throughout this program.
@SoulfullyAButterfly
I’m really drawn to the Content Volunteer Team because I love the idea of creating helpful, well-researched mental health resources for people who need them. I have always enjoyed writing and creating contents so this seems quite attractive to me! Writing clear, compassionate answers to common questions (like in the Q&A section) or working on articles that break down complex topics into something relatable feels meaningful.
Plus, I enjoy the balance of research and creativity in this role. Whether it’s updating existing content to keep it accurate or brainstorming fresh ideas for articles, it seems like a great way to both learn and support others. And if there’s a chance to collaborate with experts or work on listener guides, that’s even better. I’d love to help make mental health info more accessible!
