Twitter Tips Thread for Team Lightship

@ouiCherie I'm impressed by this comprehensive plan for raising 7 Cups' visibility on Twitter. However, I think members of Team Lightship should also be aware that Twitter has rules that might get in the way: Platform manipulation and spam policy

Here's a summary:

Platform manipulation can take many forms and our rules are intended to address a wide range of prohibited behavior, including:

• commercially-motivated spam, that typically aims to drive traffic or attention from a conversation on Twitter to accounts, websites, products, services, or initiatives;
• inauthentic engagements, that attempt to make accounts or content appear more popular or active than they are;
• coordinated activity, that attempts to artificially influence conversations through the use of multiple accounts, fake accounts, automation and/or scripting; and
• coordinated harmful activity that encourages or promotes behavior which violates the Twitter Rules.

What seems to us like "bringing them to our safe haven" might seem to Twitter admins like "aims to drive traffic or attention from a conversation on Twitter to accounts, websites, products, services, or initiatives". And note that 7 Cups of Tea Co. is a for-profit company, so Twitter admins are likely to see this as commercially motivated.

Twitter wants its platform to be used for authentic conversations between individuals, not for coordinated messaging by multiple accounts.

Of course, we've been doing this kind of thing for a long time and we haven't been caught yet! If Twitter admins do ever enforce their rules against us, though, and word gets out, then I imagine it could damage 7 Cups' reputation.

Charlie

Hello Team Lightship 😊

How have you been these days? I do hope you are doing well.
Are there any troubles you found so far in doing the team's task?

As this thread is for team communication, I hope you will also share any tips you found.

If you haven't worked in the Content Marketing field before, I hope your time in Team Lightship will give you a taste of how interesting it is.

Twitter Tips for Team Lightship.
What to tweet?

1. From Content Development and Marketing (CDM) Program.

On The CDM Program, we learn further about Team Lightship and exercise tweeting empathy.

If you haven't got a chance to join the program, please check out the lesson here. It will give you a further understanding of what to tweet.

If you are interested in joining the program, please check out more info here.

2. Twitter is a microblogging platform, so blog about anything that fits and is relevant to Team Lightship's purpose.

You found a great quote, forum post, article, Growth Path, Q&A, or made one? Tweet.

Do you have a group discussion session coming up? Tweet.

Do you have insight about something related to mental health issues? Tweet. Some people will likely agree with you or find it relatable.

Even better if you can focus on a particular topic/s. It will be a more focused target audience.

Microblog about things you found along your journey. Having fun expressing your thoughts while helping others find the community is liberating.

What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is.

Visibility

Impression, Engagement, Followers.

To convert a tweet to impressions need effort.

To convert impressions to engagements is tough.

Converting impressions and engagements to followers is tougher.

To convert impressions, engagements, and followers to link clicks is the toughest.

And the least we should care about is followers because the first is to spread awareness. And impressions already do part of the task.

What can you do to increase your visibility:

💦Utilize hashtags on your own unique posts & quote-retweets.

💦Comment on those who need emotional support to introduce 7Cups. Kindly note that if you promote 7 Cups directly on your first comment, this is a "hard sell." which some will appreciate, while others may not.

You can test the water first by being compassionate in their struggles. Be empathetic just like the person you already are, and if they respond well, you can introduce 7 Cups.

💦Consider micro-influencers within the niche. Comment on their posts, like, retweet their valuable posts with an additional quote as support. Be kind, be a supportive friend you wish you have there. You are tweeting for 7 Cups, and 7 Cups is kind, compassionate, and supportive.

Commenting on influencers' posts in your niche will increase your visibility to your target audience.

💦Last but not least, please continue tweeting. 💜 Your every bit of help is greatly appreciated.


tagging the team: @KatieTheBigRockOne @Caringhope1976 @YellowRose27 @Ashvillium @Raiyan03 @SnailPurple @Fristo @pamharley003 @LyricalAngel70 @Azuladragon34 @hopedreamlove @Sara2580

Have a great Sunday everyone!

Cheers!


cc: @SoulfullyAButterfly @DreamTouch @Isentropic

Hi everyone,

How have you been?

I was down with a common cold last weekend, but thankfully back healthy and happy now.

Let's dive into this week's topic.

Twitter Tips for Team Lightship

Number of Characters

We only have a maximum of 280 characters for each tweet, including space, hashtags, and links.

Some social media experts believe it is best to keep your tweet short between 71 to 100 characters.

Personally, I think that theory fits for those accounts with large numbers of followers. As for us who are not influencers, aiming for impressions, and will only use the account for as long as we are on the team, that theory may need some adjustment. What do you think?

Visual

All primates, including humans, are visual creatures. Therefore, adding an image to your tweet usually gets more impressions and has a bigger chance to drive engagements.

We learn further about graphic creation for mental health advocacy on CDM Discussion 3 - Social Media Graphics: Promoting Site Content.

If you haven't got a chance to join the program, kindly check here.

Useful

Even better than visuals, are tweets that are useful or give value to readers. A thread tweet, which is usually a series of words, is currently favorable. I'm sure you're familiar with this type of tweet.

It can be a series of quotes, a series of tips, or a summary of a book.

Ideas for making thread tweets that uniquely 7 Cups:

Forum posts. I noticed many of you are great at writing posts.

I found these recent posts are great and potential for a threaded tweet:

The Need to End Loneliness Leaves Us Vulnerable by @KACOSMIC can be a thread of reasons.

6 Healthy Study Habits by our teammate @caringHope1976 can be a thread of tips

Article. No further explanation is needed, I suppose?

Q&A section here. Pick a question, rephrase if needed, make a thread from answers. Those published answers have been reviewed by experts.

Growth Path here. Expert paths are summarized from expert's books.

You can leave a couple of tips and link them to the source at the end with call-to-action (CTA). For example: find full tips here.

Would you share more great posts you found below? Thanks in advance and have a great week ahead!

tagging the team: @KatieTheBigRockOne @Caringhope1976 @YellowRose27 @Ashvillium @Raiyan03 @SnailPurple @Fristo @pamharley003 @LyricalAngel70 @Azuladragon34 @hopedreamlove @Sara2580

Cheers! 💜

ps: the struggle to create a post is real 😅

cc: @SoulfullyAButterfly @DreamTouch @Isentropic

Hello Team Lightship 🤗

How have you been?

How do you find tweeting as a Lightshiper so far?

Today I'd like to share and discuss with you how to do outreach. This is essential because we want people to have a chance to hear about 7 Cups and maybe it can help them as it has been helping us in various ways.

How I usually do it:

I mainly search for longtail keywords:

"need to talk to someone"

"I wanna be an article writer" (Well, I need to introduce CDM, lucky me, I'm in the team xD)

or if you find any content (Forum post, article, growth path, etc) that you found helpful for you, then search for related keywords and help people who can relate to the feeling find the help needed in the community. For example, an article/ post or self-help guide about social anxiety.

Search: nervous around people, awkward around people, anxiety when I'm around people, etc.

What could possibly people tweet when they are having that issue?

What about you? What longtail keywords do you usually search for when you do outreach?

Next, I usually tag @7Cups so they can check the community account. Far more reliable than my account.

What do you think? Would it help?

I'm aware it's a wilder world out there, but kindly note that you're not alone. We are a team. Feel free to reach out to @DreamTouch or me. We're here to support you. Cheers! 💜

@Caringhope1976 @YellowRose27 @Ashvillium @HealTheHealer @Raiyan03 @SnailPurple @Fristo @pamharley003 @LyricalAngel70 @Azuladragon34 @drearienne DreamTouch ouiCherie @optimisticmagic0014 @hopedreamlove @Sara2580 @robynlouise @JustLikeMellie

I'll admit I'm still working a tad slowly due to nerves. I do make sure to share helpful tweets, retweeting or my own, whenever I think of them and have time to browse.

This definitely will help me with the reaching out part, not sure about anyone else but I feel for that side it can be a tad nerve-wracking.

However, I'm really enjoying it. It's fun and a great way to spread awareness, so thanks for having me. ❤️ And thank you for the suggestions Cherie