4) Team Lightship: Tweeting Empathy (OUTDATED)
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
So much has happened recently and everyone around the world is going through a difficult time, especially when you're no longer able to do things you enjoyed doing before the pandemic. It must be difficult to adjust to the new changes brought on by the covid. Don't worry, you're not alone. 7 Cups is a platform with trained volunteer listeners willing to listen to you for free. Click on the link below if you would like to connect with a free listener:
7cups.com/112506234
#mentalhealthmatters #mentalhealthawareness
2. Respond to this Tweet using the outreaching tips:
Hi buddy, I couldn't help but tell you how much I can relate to your situation, especially when you just want to go for a walk without worrying about people not keeping the social distance. I'm sorry that this has caused your anxiety. If you would like to talk about it, 7 Cups has trained volunteer listeners who can listen to you for free. Click on the link below if you would like to connect with a free listener:
7cups.com/112506234
#mentalhealthmatters #mentalhealthawareness
Hello @Helpingheart23,
Your first post was empathetic, compassionate, and relatable. People would feel welcome and understood when they read this post. One feedback l would like to offer is shorten the post a little since twitter only uses 280 characters. Overall great work!
Your second post was empathic and relatable. I like how you started off with a greeting, as it makes the post feel personal. Great job!
@Helpingheart23
Both replies are empathetic and reassuring. Like you're talking to a friend which would make them feel comfortable about going on 7cups. Was a bit long for a twitter post, but still very good!
1) Life is like a roller coaster🎢. The are ups, downs, and curves, and sometimes we feel like we’re losing control. Well fret no more! You’re not alone because 7Cups.com is here to guide you and get you back on track. #needtotalk #mentalhealth
2) Hello there! Feeling anxious during the pandemic? I understand how you feel. 7Cups.com is here 24/7 to listen and help if you want to talk. #anxiety #mentalhealth
@Destiny4157
(For the first activity) you took a very fun and validating approach. Reassuring them that 7cups has their back during hard times☺
(For the second) This one was a bit short and straight to the point. You didn't show much emotion in it.
@yellowcloudZzz
(Sorry sorry, for the second one it's not short, 😅 forgot this was a twitter post)
Thanks! I appreciate your feedback. Also no worries lol. I wasn't sure about my second post, but I forget that Twitter posts are short as well 😅. Take care and have a good day/night!
@Destiny4157
Thanks! Same to you💫
@Destiny4157
Well done Destiny! A concise tweet examples.
Empathetic and checked the box for a social media marketing part through hashtags and call to action to visit 7 Cups.
Ready with your topic article to propose?
For everyone who come across this post: a gentle reminder to submit Trial Completion form and a proposed article topic/ title for approval after you are done with this exercise 💜.
@Destiny4157
- Liked the more casual and fun way of writing.
- Improvements - need to add more assuring words which helps the other person to develop the trust for sharing.
Hey friend, I hope you’re doing ok. Take some time to recharge and remember that there is hope in the future. Our world currently feels tense, but it doesn't have to stay this way within your inner life. (1/1)
#stress #depresion #mentalhealth #wellness
For resources on how to handle stress in a healthy way, check out this forum. And to get in touch with a professional online therapist, check out our directory here. We're here for you <3 (2/2)
@avasoftandsimple
This is a nice example. Did you mean this is a thread tweet?
Constructive feedback (no need to revise): we cannot hyperlink a text on a tweet. If you have a long url, you can put it at the end of the tweet. Even if the tweet cut after the maximum characters, the link is still clickable 💜
For everyone who come across this post: Ava here reminded me that if you have a long tweet, a thread tweet can be an option. Means you can create a series of tweets. And each tweet has a maximum 280 characters.
@SoulfullyAButterfly
@magicalOcean594
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Even with the internet granting us access to each other 24/7 it is easy to feel isolated and silenced when you are struggling. At www.7cups.com we have a large community of compassionate well-trained listeners who are always willing to listen! Please sign up as a member today and help us support you!
#needtotalk #peersupport #coping #selfcare #general-mental-health#Mentalhealthmatters
Respond to this Tweet using the outreaching tips:
In times like these, your anxiety is completely reasonable. Seeing people behave in such a careless manner that not only endangers their lives, but yours as well can be very stressful. Here at www.7cups.com we have mindfulness exercises and self-help guides that can help you work through your anxiety. In addition, we also have a large community of listeners who are willing to be there for you if your ever feel the need to talk!
#anxiety #anxious #anxietythroughtheroof #covid #support #help
@CoffeeAddict07
1)( Characters: 389) Starting with the question is a great technique it keeps the audience engaged, amazing work . Excellent for providing details and link of 7 cups however you can add trending hashtags like covid to reach more audience.
2)(Characters: 495)I can sense your sincerity and concern, well done on validating them! it helps to build trust level, they might check the links, amazing work in all. keep up :)
A quick reminder: each tweet has 280 maximum characters, but you can create a thread tweet.
@CoffeeAddict07
I like it! The hashtags are relevant and so is the response tweet. The emotion you are trying to show it very evident, too. Nice work!
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Create one general hypothetical tweet that is supportive and compassionate.
Are you getting frustrated easily? Experiencing burnout, need someone to talk
You asked, We listened.
Register here: www.7cups.com is here to support you anonymously, 24/7 & free !!
#needtotalk #frustrated #covid #7cups #Burnout
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Respond to this Tweet using the outreaching tips:
I feel for you. It is distressing when people ignore COVID guidelines. I applaud you for giving voice to concerns of anxiety; talking about this generally helps. How about we talk more about it here at www.7cups.com?
I am looking forward to hearing from you :)
#7cups #anxiety #covid
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@nessa104
Love it! And You're on Team Lightship, right? If yes, I'm glad that you are 💜 looking forward to tweeting together!
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Create one general hypothetical tweet that is supportive and compassionate.
How much do you let a little mistake ruin your day? If you said a lot, come join us at 7 Cups, where we empower people to do better.
@Kpopcat2020
Sorry, needed to add part 2.
Response to this could be:
Hi, I'm ________, and I would like to invite you to join us at 7 Cups. I'd love to hear from you. 😁
@Kpopcat2020
Lovely! Well done, K!
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
2. Respond to this Tweet using the outreaching tips:
@hopezzy
Perfect! Well done hopezzy! 💜
1. In these tough times, it can be hard to not feel left out and doubt oneself. 7 cups is a safe place where one can vent and receive help from volunteer listeners who are always ready to lend an ear and provide comfort.
#mentalhealth #mentalhealthmatters #youmatter #needtotalk #coping
2. Seeing people risk their life to covid can certainly feel frustrating. I am so sorry that this had such an adverse effect on you. 7 cups is a safe place where you can vent and it might help you with #anxiety. It is a team full of volunteer listeners providing comfort and lending ears.
@SoulfullyAButterfly
@BlueCup55
Great answers!
I love how precisely you described 7cups and the work they do in question 1.
I love how you tried to make the poster feel comfortable by trying to relate to their anxiety in question 2.
I think you could approve by using a few hashtags.
All the best 👍
@BlueCup55 The first tweet is a good reminder for people seeking help to keep coming back to the 7 cups platform.
The second tweet is a great reality check.
@BlueCup55
I love how you introduce 7 Cups very well and in an empathetic tone 💜
Constructive feedback for future (no need to revise): we can't hyperlink text on Twitter post, so it would be better to share url or mention @7cups account.
Great job, overall, Blue!
@BlueCup55
Oooh! This is so good! I like how you brought up 7Cups. Great job!
@BlueCup55
1. This one was very encouraging to and a great way to represent 7Cups!
2. Covering a controversial subject in regards to COVID is unique to see. At the same time, helps the reader feel comfortable.
1)
Mental health is vital! But does bottling up your emotions feel like the only option? Do you feel stuck and alone with no one to talk too or afraid of judgement? You need to visit 7cups where you can vent and share your overwhelming situations anonymously! Our platform has several trained listeners from around the world to support you 24/7. #mentalhealth #peersupport #7cups
https://www.7cups.com/17156123
2)
Feeling anxious during the Pandemic is understandable. Sometimes anxiousness might seem like it gets the best of us. You could visit 7cups, where our trained listeners are there for you in any anxious situation. #7cups #anxiety
https://www.7cups.com/17156123
@alex000
The tweets are potentially relatable to many people. And putting a lengthy url in the end is best practice as the link will still work even if cut due to exceeding maximum characters. Well done!
Constructive feedback for future (no need to revise): the first tweet is exceeding maximum 280 characters in 1 tweet even without the url.
However, in practice, we will automatically see it before we post it.
Overall, Great job, Alex! 💜
