4) Team Lightship: Tweeting Empathy (OUTDATED)
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
1. Create one general hypothetical tweet that is supportive and compassionate.
Are you feeling discouraged, unhappy, lonely, or just need someone to talk to? Come join 7cups and connect with a trained, active listener today! While listeners cannot give advice, they offer free, emotional support to those in need. #youdonothavetobealone #combatmentalillness #supportiscaring
@YourCaringConfidant
Hi there, I really liked the conciseness in your response alongside the empathy that was prominent in both and the use of hashtags. For your second response I like how you offered a suggestion as well, just remember that Twitter has a character count of abt 280 characters : ). Perhaps you could also provide a link so that they have a direct source. Other than that, great job!
@YourInfjFriend Thanks for your feedback. I appreciate it. And I'm sorry, I didn't know that as I have never in my life had a Twitter account. 🤣
@YourCaringConfidant
I love your first tweet - its very to the point and friendly.
Your second tweet is informative and offers the chance for the member to reach out to us on 7Cups, I also liked that you gave some tips as well!
General tweet:
Are you struggling or going through a tough time? Remember it’s okay to not be okay. If you #needtotalk, we’re here at https://www.7cups.com to provide you with the #peersupport you need for free.
Activity response:
Hey there, sorry to hear your #anxiety has raised. If you ever feel the need to talk about it with someone, come pay a visit to our trained listeners at https://www.7cups.com and we’ll be more than happy to talk about it!
@YourInfjFriend
I love how your tweet is concise, to the point and gets the message across in a professional yet compassionate way.
For your second tweet, I don't know why but the word 'raised' is not sounding right to me, should it be 'risen' or perhaps use of another word like 'heightened' might be better? Maybe it's just me. But overall excellent effort!
General tweet:
Do you ever feel like you want to let it all out without fear of judgement? At 7cups.com, we have trained listeners who are here to support you and lend you a listening ear, 24/7, free of cost and free of judgement! #mentalhealthmatters #needtotalk
248 characters
Activity response:
With spring around the corner, taking stress-free walks is something we all are looking forward to. We provide a safe space online to help you with your #anxiety. We believe taking out time for your wellness is important #selfcare
Connect with a trained listener today at 7cups.com
280 characters
@ivorySea989
its definately concise and to the point
and just a tip , it would sound much better if there was absence of line "with spring around the corner ' , cause not everyone would be able to relate to it and your tweet would lose your touch
@ivorySea989
Hi Ivory, these are both great. Personally, I would shorten them a bit, because I like short tweets, but the way you wrote it is also good.
@SoulfullyAButterfly
hypothetical tweet
Feeling lonely, need someone to talk to , missing someone #closure. We at https://www.7cups.com/112599925 provide support . #no judgement.
activity response:-
I understand you are concerned about your well- being. #anxious #coping. We at https://www.7cups.com/112599925 are a community of listeners to assist you. #need to vent
@Skansly
Hi Skansly, these are great. Just a note about hashtags. They are supposed to be all connected, so #no judgement should be #nojudgment or #noJudgement.
@walkalot
thank you , i really did not know that . i appreciate your feedback.
General tweet:
It's okay not to be okay! We're here for you at https://www.7cups.com reach out to us now #heretotalk #nojudgement
Activity response:
Hey, I'm sorry to hear that your anxiety has raised. If you ever want to talk about it, you can reach out to one of our trained listeners at https://www.7cups.com we will be happy to chat with you through this! #7cups
@Raspberrycheesecake
@Raspberrycheesecake
General tweet: strengths - It is well written, and shows a lot of compassion and support. To improve - nothing to add. It is perfect.
Activity response: Compassionate, includes all of the necessary elements. To improve - keep it simple.
@JusticiaPrimalDorogo thank you! ❤️
@Raspberrycheesecake
Hi Raspberry, I really like these tweets. Especially the first one. It really packs a punch.
General Tweet
Feeling lonely?Misunderstood?Our 7 cups community is here for you. #needtotalk #needtovent #mentalhealthmatters
Activity response
Hey, I am sorry to hear that you have a hard time managing your #anxiety. You can join *Insert personal link* to talk about it to us at 7 cups.
At the time of writing, personal links are missing from the site and this error is reported to the IT department , so I didn't include it in my reply.
@JusticiaPrimalDorogo Hey! I love how you make your tweet simple and to the point. Good job! What can be improved is, you can give more context for the response tweet. It can be easily understood that the general tweet is telling that the 7 cups community can be here to vent, talk, and for mental health. But it is a bit lacking in the response tweet. You can add a few words on why the reader should talk about their anxiousness at 7 cups. An example would be how we can help or how this anxiousness can be talked about as a self-relief. This way, the reader can understand why and how 7 cups can be an alternative for them. Good luck!
@JusticiaPrimalDorogo
These are great. For the first one, make sure that 7cups includes a link. Also, rather than deleting space between lonely and misunderstood, I think you can use one less hashtag.
Second one is good. What do you mean by personal link?
@walkalot
Thanks for the feedback! Our personal link leading to 7 cups. :)
@JusticiaPrimalDorogo
Hey lovely,
You did an amazing job on the General Tweet. I like how you used the # and have shown importance of mental health.
And well done on the activity response! Thank you for being empathetic and supportive in your reply!
I can't find the link, so I'll use https://www.7cups.com/ as an alternative in the meantime.
General Tweet:
Mental health struggles can be difficult to navigate, but you don't have to go through them alone. We are here to lift and support you at https://www.7cups.com/. #7cups #mentalhealthawareness #support #compassion #selflove.
Response Tweet:
I'm sorry to hear that going out for a walk or exercise is making you anxious. It's understandable to feel uneasy during these times. If you need someone to talk to, our community is there for you 24/7 at https://www.7cups.com/. We offer free and paid confidential support from trained listeners and therapists, who can help you navigate your feelings.
@kindEyes9789
Hi KindEyes, these are good, but personally, I feel they are a bit long. The first one you can shorted by only using one or two hashtags. The second one you can shorten by getting rid of the last sentence and replacing it with "Find more info at 7cups.com"
Btw, I'm the 7cups CDM mentor for this module.
@SoulfullyAButterfly
Are you feeling #anxious? Looking for support? Need to vent? We are here for you. Join the 7cups community! Browse listeners here:https://www.7cups.com/BrowseListeners/ Well done for reaching out! #YouMatter
@amiableBunny4016
Hi Bunny, this is great. Nailed it!
sorry forgot to add this
2. Respond to this Tweet using the outreaching tips:
Hello there, I see your struggling and maybe looking for support. Its important you get the right support and you have done a lovely job sharing what your struggling with. Its understandable that this is causing you anxiety at rough and distressing times. That is completely valid. I know it can be a really hard time when there is alot going on. There are lots of people willing to listen and to be there for you . You can always connect to a 1-to-1 listener on 7cups to get some support! well done for reaching out! We are here for you!
@amiableBunny4016
Hi Bunny, this is pretty good, but keep in mind...tweets are supposed to be short! Try shortening this to just two sentences. Then more people will read it and be encouraged by it.
Walkalot, 7cups CDM mentor
General tweet:
Everyone feels down sometimes, whether from anxiety, stress, depression, or other issues. It's okay to reach out for help. 7cups.com is a platform for finding someone to talk to in times of need. #findhelp
Response tweet:
It's true that even something relaxing for one person can be stressful for another. But there's always other options you can find for relaxing and self-care. Try making a cup of coffee or taking a solo drive. 7cups is also a place you can go when you are feeling anxiety or stress. There are listeners who can talk to you.
@walkalot Great job on the general tweet. It's very compassionate and empathetic. A suggestion would be to add more hashtags so the tweet is easier for people to find. I also like your response. You validated the person's feelings while offering some helpful words of kindness and support. Well done!