4) Team Lightship: Tweeting Empathy (OUTDATED)
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
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Respond to this Tweet using the outreaching tips:
I'm sorry to hear that people not following social distancing is making you feel more anxious. talking to caring people on 7cups.com might help you calm yourself down. #sendingpositivevibes
@Angelzz127
Very nice, Angel
1. Feeling #anxious, #depressed, #lonely? Know that you aren't alone! #7cups is a #supportive #mentalhealth #commmunity. We are here for you. Find us at 7cups.com. #needtotalk #youmatter
2. It sounds like you are feeling anxious and frustrated. #COVID is not an easy time for any of us. If you need someone to talk to, visit us at 7cups.com. We are a free, online #mentalhealth support community.
@VinylFly
I really love your wording and how you had a great selection of keywords that created perfectly flowing sentences of warmth and support. I would have clicked if I were on the other side of the screen. ♥︎ Feedback: I would be curious to see what imagery you'd repost or create to coincide with your words!
@VinylFly
These are great, VinylFly. I like how you incorporated the hashtags into the body of the tweets.
@SoulfullyAButterfly
(1)
You also deserve to feel less alone. Get to know our incredible, growing community of listeners and members while you're here-- the tea is already brewing, won't you stay a while? https://www.7cups.com/11214512
@zaatarHoney
Love this one, Zaatar. Keep it up
Thank youu, @walkalot ♥︎🥹
@SoulfullyAButterfly
(2)
@SoandSo I can imagine how aggravating this would be as it seems the outdoors was once your sanctuary to nurture your body and mind. Many of our members have expressed feel similarly as you do. You aren't alone. Feel welcome to join us here. https://www.7cups.com/11214512
(276/280)
Create one general hypothetical tweet that is supportive and compassionate.
Struggling with #Mentalhealth? Visit us at 7 cups to feel heard.
@delightfulLynx2725
Hi Lynx. Good one, but also, I think it could be more specific to be more interesting. Just my thoughts though. Other people may think differently.
I like how you used hashtags. I feel like it could be more specific and I feel like it could be a little longer. Good job though!
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Respond to this Tweet using the outreaching tips:
Sorry you don't feel supported by your community! That must be very hard. It is nice to see you are doing a good job with it though!
@delightfulLynx2725
1, 2. I like how you keep things short and sweet.
"Mental illness is just an excuse. People need to toughen up and stop seeking attention. #MentalHealth"
"I'm sorry to hear you feel that way. Mental health struggles are real and can deeply impact a person's well-being. It's important to remember that mental illnesses are not a choice or an excuse. They are legitimate conditions that require understanding and support. If you're open to it, I encourage you to visit 7 Cups (www.7cups.com). They provide a safe space for individuals to talk about their feelings and seek support from trained listeners. Remember, compassion goes a long way in supporting others. Take care of yourself and be kind to others. #MentalHealthMatters"
@JusticiaPrimalDorogo
I've missed the point here.
1. After the rain, here comes the sun. Give our listeners a chance to bring the sun back into your life #mentalhealth #depressionsupport
2. Reply
Hello, name. I am sorry you are going through all those issues that distress you. I am also here to help as the other listeners and therapists at 7 cups.com. Feel free to visit our site, it is free.
@JusticiaPrimalDorogo
I liked the hypothetical tweet it is catching and relevant and keeps attention.
Also the reply is warm and empathetic and encourages the writer to make use of the services and site.
Wish you all the best
@JusticiaPrimalDorogo
I guess the only thing to possibly need improving is the grammar
and againnnn
After the rain, here comes the sun.I just want a chance to bring the sun back into my life #mentalhealth #depressionsupport
Hello, name. I am sorry you are going through all those issues that distress you. I am also here to help as the other listeners and therapists at 7 cups.com. Feel free to visit our site, it is free. #mentalhealthmatters
@JusticiaPrimalDorogo
Hi Justicia, these are good. Keep up the good work. But I'm curious, where did you see the one about mental health being an excuse? Or did you just choose that as something to respond to?
This is what my parents say to me...
@SoulfullyAButterfly
General hypothetical tweet that is supportive and compassionate:
Are you #feelingloney or #frustrated and want someone that to listen to you? Try out 7cups's group support where you can meet others who feel the same way as you or pm an active listener who is qualified and can listen to you with whole their heart. check out 7cups.com for free.
Respond to the provided Tweet using the outreaching tips:
its completely normal to feel that way as there have been main bad cases due to #covid. having anxiety regarding this can be frustrating. you can come to 7cups.com and share your feelings with others on the topic.
@Angelzz127
Hi Angelz, good job. I like these
- Walkalot, 7cups CDM mentor
@Angelzz127
Please also respond to another users post here.
@Angelzz127
hey, I like both of your tweets. Overall simple yet very thoughtfully written. If I were to suggest you one improvement to make, then it would be that you can maybe include more sentences that reflect a little bit more empathy and compassion. But still, you have done a really good job with both the activities! keep it up ^^
@Angelzz127
(sorry had to reply again because I did not reply to your post separately for both the activities.)
For activity one: hey, I like this tweet as it's simple yet thoughtfully written.
For activity two: this tweet is also good but it could have sounded more professional if you had written it without spelling mistakes. If I were to suggest one improvement to make, then it would be that you can maybe include more sentences that reflect a little bit more empathy and compassion. But still, you have done a really good job with both the activities! keep it up ^^
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate.
When anxiety strikes, remember to be gentle with yourself. Practice self-compassion and engage in self-care activities that help calm your mind. Whether it's journaling, meditation, or going for a walk, find what works for you. You deserve moments of peace. 🌿💛 #SelfCareRoutine #AnxietyRelief
If you're struggling with anxiety and need a listening ear, check out 7 Cups—an on-demand emotional health service and online therapy provider. Connect with non-judgmental listeners who provide support without trying to solve your problems or dictate what to do. They offer a safe space to help you clear your mind and find understanding. #MentalHealth #AnxietySupport
https://www.7cups.com/about/
@starsnnights
1. Supportive
2. Hashtags
3. Sharing resources
Weakness -
1. Lengthy as it may not fit into one tweet - even if you do make it into 2 tweets, the member may only see the one tweet :D
