8) Headlining and Sub-Headlining Effective Content Pieces
Article titles (headlines), as well as subheadlines, are one of the first things a reader reads.
In this discussion, we will understand effective strategies to write headline titles as well as subheadlines to these titles.
Some general tips include:
Avoid long article titles: try to fit the title within 62 characters or limit it to 5-7 words.
Consider using “What”, “Why”, “How”, or “When” as these are catchy and add to curiosity.
Use Numbers - numbers ensure the availability of organized information and are generally liked: using Odd Numbers in the title has helped in terms of SEO. Remember to write the number itself (5 instead of five).
To add specificity, consider using “the” before the number.
Provide an answer to why people should click and read your content: words like “tips”, “strategies”, “facts”, “reasons” all help provide a rationale.
Include the word “Guide” where applicable.
Consider using emotional adjectives that describe the topic. For example, “essential”, “free” etc.
Consider outlining Negative aspects - spin this to meet mental health content goals. For example, The 5 Essential Things You Did Not Know About Depression.
Use common words to ensure people understand and grasp the topic while finding the title simple
Consider using a “Things I Wish I Had Known” approach to content if applicable.
How to test your headline as being unique:
Copy and paste your headline with quotation marks into the Google search bar. (e.g. “The 5 Essential Things You Did Not Know About Depression”) - if the results come back as “no results found”, your headline is unique!
Helpful Resource: Useful Title Capitalization Tool
Note: The bottom line to success in terms of marketing and content is to ensure that your content body reflects the great headline/title. It might be worth considering writing final titles after the content body.
Subheadlines: Effective subheadlines summarize the content body while also linking it to the title.
Activity
Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.
Reply to at least one other trainee’s response and share your feedback with them
Hi everyone, this is my activity:
Title: The Foundations of Positive Body Image
Subheadings:
- Explain the meaning of body image
- Concerns about carrying a negative body image
- How to get rid of negative self-images?
- How far is the gap between dream body images and body reality?
- Persistence in investing in body image
Thanks for reading
@Minionn
Your subheadings are super thoughtful and cover the topic well, I really love how you've highlighted challenges and growth!
@SoulfullyAButterfly
title: body image and self-love
subheadings:
1. understanding body image: what it means
2. the impact of social media on body image
3. how to build self-love
4. challenging unrealistic beauty standards
@alwayslove123 I really like the headline because of its focus on self-love. The term "self-love" and adjacent topics like self-care feel like they're really popular in the media right now, so this will definitely draw people's attention.
The subheadings make a lot of sense as well. Compared to how they were in the article, these are more explanatory of the content ahead. My only nitpick would be the first one, as I feel it could be phrased better. It could be something like, "How to understand body image" or even "The meaning of body image." You could also phrase it like a question.
@alwayslove123
The headline is great. I can resonate with it. The subheadings are great as well. The first subheading can be tweaked a little bit, but otherwise, excellent job!
Headline: "How to embrace your body image in 5 steps"
Subheadline: An essential guide on where to start and how to continue your self-love journey.
@Lemurian51611
I like how concise and direct the headline is; it leaves no ambiguity about what the article is about. The subheading is also a good descriptor of what I will find in the article and gives a clue on how to achieve what is stated in the headline.
@Lemurian51611
Your headline + subheadline pair is strong, clear, and incredibly encouraging, inspiring readers to embark on a 5-step guide towards self-love. The main area for improvement is word choice — making it a touch more concrete and emotionally resonant. For example, “embrace your body” feels more relatable than “embrace your body image,” and “gentle/practical guide” might feel more personal than “essential guide.”
Otherwise, your headline and sub-headline are a solid foundation.
I came up with 2 choices
Heading: Why Body Image Matters? An Easy Guide to Improving Self-Confidence
Sub Heading: Essential tips for taking care of your self-image
Heading: Key Techniques to Overcoming a Negative Body Image
Sub Heading: Learn how self-compassion can help improve your self-confidence
@AK245, the headlines and subheadings are clear and strong. It is clear, reader-friendly, and approachable. The use of questions, “easy guide,” and “key techniques” makes the content feel digestible. A little word tweaking could make them more engaging and emotionally resonant. Consistency between headings and subheadings could also be tightened so the tone flows smoothly.
Otherwise, this is excellent work.
@AK245 Your headings really catch attention! They give a clear idea of what readers can learn, and I like how they sound positive and practical.
@SoulfullyAButterfly
Here are the subheadings of my proposed article
Title: Understanding Insomnia: Causes, Effects and ways to cope.
@Tuliphealing
This is very well-structured and informative, providing an overview of a condition that affects millions worldwide. The use of clear subheadings makes the content accessible and easy to navigate, guiding the reader step by step from understanding what insomnia is to practical coping strategies.
The introduction effectively defines insomnia in simple, everyday terms, making it approachable and easy for readers who may not have a medical background. It sets the stage by explaining why sleeplessness is more than just a minor inconvenience, but rather a condition with more profound implications and setbacks.
In the second subheading, it successfully identifies multiple triggers, such as stress, medical conditions, lifestyle factors, and mental health struggles. This section is well-balanced, presenting both biological and psychological perspectives, which helps the reader understand the complexity of the disorder.
The section on effects of insomnia not only highlights physical consequences like fatigue and lowered immunity but also mental and emotional tolls such as anxiety, irritability, and difficulty focusing. This relatable content reassures readers that their experiences are valid and shared by many, fostering a sense of understanding and community.
The most valuable part is the fourth subheading. Here, the subheading offers actionable strategies, including sleep hygiene practices, lifestyle adjustments, relaxation techniques, and, when necessary, medical interventions. This empowers readers with practical steps, instilling a sense of capability and control over their health, leaving them feeling empowered and in control.
Ultimately, the conclusion ties everything together, underscoring the importance of recognizing insomnia as a condition that warrants attention and care. It encourages the reader to take proactive steps toward healthier sleep without oversimplifying the process.
Overall, this is an insightful, well-organized, and practical resource. It strikes a balance between empathy and factual information, making it both educational and supportive. For readers seeking to understand their own struggles with sleeplessness, this piece provides clarity and hope.
@ScorpiaD
Thank you so much 😊
@SoulfullyAButterfly
Title:
Transform Your Self-Perception: Improving Your Body Image
Subheadings:
1. What We Mean by Body Image
2. The 4 Practical Steps to Healing
3. Why Self-Awareness is Essential for Growth
4. The Dangers of Comparison
5. The Great Power of Nature
6. The Importance of Food
@izzyy528
This provides a compassionate and insightful guide for those seeking to enhance or even improve their relationship with their body. It stands out for its balance of empathy, practical advice, and encouragement, making it both supportive and actionable.
Excellent work!
@izzyy528 Your title shines by blending motivation with clarity, making it both inspiring and approachable. I really like it!
How to help people who had bad experience in sexual assault
Research Background Information
Defining Concepts
Conclusions
@loveagape
This is a sympathetic look at supporting those of sexual assault. It highlights how many survivors avoid seeking help due to fear, stigma, or lack of justice, and it explains the real effects of trauma, such as dissociation and suicidal thoughts. The conclusion should serve as a potent reminder that asking for support is not a sign of weakness but a courageous act of strength. The work could be further strengthened by incorporating more practical strategies for care.
@loveagape
Crisp and clear... Straight to the pont as well 💜
@Kosmoslistening
*point 😅
@loveagape
This is a topic that needs to be discussed in depth because lots of people have experienced it. On the other hand, you might want to remove the "Bad" from your article and leave the "Experience" in your headline. For one thing, being assaulted is way more than having a bad experience.
On the other hand, talking about the long-term affects. For instance, there maybe familiar settings that the victim may not want to enter.
Headline: "The 4 Powerful Steps to Transform Your Body Image"
Subheadline: Discover practical strategies that help you embrace your body with kindness and confidence.
@rebeccastgo
This is clear, practical, and uplifting, making transforming your body image feel both achievable and empowering.
@SoulfullyAButterfly
Title:
Powerful Ways to Improve Your Body Image
Subheadings:
-
Be Aware of Your Inner Critic
-
Avoid Unhealthy Comparisons
-
Take Care of Your Body and Mind
-
Be Present and Practice Self-Compassion
Powerful Ways To Improve Your
Powerful Ways To Improve Your Body Image
Powerful Ways To Improve Your Body Image
@SoulfullyAButterfly
Proposed New Title:
7 Gentle Ways to Heal Your Body Image and Embrace Self-Love
Proposed Subheadings:
1. Understanding What Body Image Really Means
2. Spotting the Signs of Negative Self-Perception
3. How Comparison and Media Shape the Way We See Ourselves
4. Building Self-Awareness: Seeing Your Body with Kindness
5. Finding Healing Through Nature and Mindful Living
6. Reconnecting with Food and Respecting Your Body’s Needs
7. Choosing Compassion: Growing Confidence One Step at a Time
I used the word “Gentle” in the title to show kindness and self-acceptance. I also added the number “7” to make it more organized and easier to follow.
The subheadings are arranged from understanding body image, recognizing the problem, to learning ways to love and accept yourself. The words are simple and positive so readers can easily relate and understand the message.
@RichFaust
This creates a precise and supportive flow that gently guides readers from awareness to practical steps for healing body images. Using kind, relatable language and an organized structure with “7 ways” makes this piece approachable, encouraging, and easy to follow.
@RichFaust
I really loved the incorporation of the word "gentle", definitely makes it feel much more supportive, and gives the impression that the article will feel healing to read.