4) Team Lightship: Tweeting Empathy (OUTDATED)
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
1) Feeling #lost or #overwhelmed? The world is heavy right now. Find community and support at @7cups. Free and anonomous, you don't have to carry it #alone. <3 https://www.7cups.com/112621271
2) It's frustrating when we feel like other people aren't respecting us especially when it makes us feel anxious too. 😣 Find #anxiety support from peers, online guides, dedicated chatrooms and forums at https://www.7cups.com/112621271 Anonomous and free 24/7. #covidsupport #covidanxiety
@gentleFox20
I really like your answers and how empathetic they are, great use of # and language.
My two observations would be spelling check on the response tweet and I think #covidsupport would not be the best hashtag to use as it will already be flooded with politics, government, and healthcare type of tweets, linking it closely to mental health like you did with #covidanxiety is great!
@SoulfullyAButterfly
Tweet: Are you having one of those days? Sometimes, all we need is someone to vent with. That’s why 7cups provides a friendly ear whenever, whatever, wherever. We are here for you! #7Cups #FriendlyEar
Response: I understand that you are feeling anxious about people not respecting social distancing. It’s a hard-to-navigate situation and it can feel frustrating. If you need someone to talk with, we are here. Socially distanced but emotionally connected. #VentOutToHelpOut #7Cups
@guidamaximo I really liked socially distanced but emotionally connected line. Great hashtag or a caption to use. I really liked your choice of hashtags you have used.
Although I feel there are few grammatical errors, apart from which your responses were great.
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate.
Are you in need of a listener? We are here for you. Join 7 cups today to get support 24/7. You matter to us. We are here for you. #Reachoutforsupport #7cups #weloveyou
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Respond to this Tweet using the outreaching tips:
Anxiety can be a tough thing to deal with and let me assure you, you are not alone. There are millions of people like you, and we have a safe and supportive place for you to vent, voice out your concerns. Join us in 7 cups today and get to meet your peers and ask for support. We are here for you. #7cups #hereforyou #Youmatter
@yourbuddy30
(1) I really liked your tweet concept! It was concise and fit several relevant hashtags. I think I would prefer if at least one was within the main body of the tweet, rather than having them all at the end.
(2) I thought your response to the hypothetical tweet was good; it had a lot of empathy and the referral to 7 Cups felt very natural.
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate:
Needing #mentalhealth #support but don't know about your options yet? Need a free-of-charge trained listener for your topic to vent or receive help on? From #depression to #anxiety to #trauma, 7cups.com is here for you. https://www.7cups.com/11416454 #help #bekind #youmatter
2. Respond to this Tweet using the outreaching tips:
Hi friend. Sorry to hear of your #anxiety due to #covid and how others are handling it. We’d love to invite you to 7cups.com to speak to a trained listener, free of charge, if you feel comfortable venting and opening up. You don’t have to tackle life alone! https://www.7cups.com/11416454 #youmatter #hereforyou
@SoulfullyAButterfly
(2) Hey there! We’re sorry to hear about the increase in your #anxiety. We here at 7 Cups want you to know that you are heard. If you #needtotalk, our trained Listeners are available for free, 24/7, 365 days a year!
@empatheticpie
I liked how concise the tweet is and covers the most important aspects of the site. Same goes for the second tweet. Both the tweets are professional but the second one is empathetic too. For the second tweet, I think a link can also be mentioned so that it is easier for people to reach to the site.
Your tweets were actually insightful. Thank you!
@SoulfullyAButterfly
1. A general hypothetical tweet:
Are you stuck in a mental loop, circling around the same issue? Have a look at this self-help guide https://www.7cups.com/getting-unstuck/ #mentalhealth #selfcare #coping
2. Response to the sample tweet:
It can be difficult to deal with anxiety related to such simple tasks during #covid times. You can find support at 7cups in 1:1 or group chats. We'd be glad to help https://www.7cups.com/ #anxiety #7cups #mentalhealth
@SunshineNaina some strengths is that I love how short and snappy both of them are! It is very clear. I also like how you emphasize and summarise the person's issue. One point for improvement could be a bit more detail on what 7Cups is but then again I feel like yours is pretty good anyway! Good job!
@amybrit10
Thank you for the insights :) Much appreciated
@SunshineNaina
I like that you provide a link to a self-help guide on getting unstuck. Many people feel stuck, but don’t know how to get unstuck! Great resource and support!
In your response tweet I feel like you did a great job validating and empathizing with the person’s emotions around the pandemic. I also like how you described how 7cups can support them in their anxiety.
Honestly, I’m not sure what feedback I have for improvement. Tweeting is not my go to social media and I struggled to create a hypothetical tweet and response that was within the character limit that twitter allows. I really like the way you navigated that challenge by providing concise, yet useful information!
@InvaderStitch
Thank you for your feedback :)
@SunshineNaina
I like the use of a question to pique interest. Followed up by a great corresponding link and good hashtags. The reply tweet was compassionate and informal. I liked how you empathized with the tweeter. The only thing I would look to improve is that in Twitter's 'how to use hashtags' guide they recommend only using two hashtags. https://help.twitter.com/en/using-twitter/how-to-use-hashtags#:~:text=We%20recommend%20using%20no%20more,a%20Tweet%20as%20you%20like.
Great work! Looking forward to seeing more of you on the Forums.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Holiday season #feeling lonely looking for a #friend to talk. We are here at #7 Cup to listen you
General tweet: Finding life a bit overwhelming right now? Try this self-guided meditation https://www.7cups.com/exercises/mindfulness/?showlist=1
Response to tweet: I know #covid can be difficult as it is such a change to our lives. If you're finding it a bit overwhelming, please feel free to talk to one of us over on 7Cups, where you can find active listeners who will emphasize and listen to any of your frustrations. Find us here: https://www.7cups.com/dashboard/
@amybrit10
1: straight to the point and I love it ^^ great that you added a link :)
2: it's a nice replay. explains what 7 cups offers :3
improvement: I'm not sure if the mediation link is for anyone who is not a member so make sure it is accessible even without membership as it could lead to a misunderstanding if someone says "I can't access it"
overall: wonder job :)
@amybrit10
Nice concise supportive tweet! And your Covid response is great. It reflects nicely back to support at 7cups. Good job!
@amybrit10
The tweet is to the point, and have helpful resource to interest the audience to 7 cups. Howerver you could try more incorporation hashtags. Great effort.
The response is compassionate and you have responded with 7 cups link, which would be helpful for the reader to find help easily, however try hyperlinking the web links instead of pasting them in full text, this will improve the readability of your responses.
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate.
Struggling with Mental health? looking for someone to listen to? join 7cups.com for our group chats and sharing circle <3 #supportgroup #needtotalk #mentalhealth
2: #covid has affected everyone. Mental health has been a struggle during the pandemic. Feel free to join 7cups to find support in our sharing circle, listeners from around the world, and even professional therapists. we also have resources for crisis emergencies. Sign-up is free at 7cups.com #mentalhealth #7cups
Love your theoretical tweet responses. Concise yet powerful!
@Vivikun9 Great tweet response, Vivi! I love that you mentioned the sharing circle! That was definitely a great thing to include. If I was in that person's shoes, I would totally reach out to you because of your sweet response.
General Tweet:
Got #NewYearsResolutions for 2023 but lacking #motivation and #accountability? 7cups.com/1198523 has your back with listeners ready to offer peer support 24/7!
Response to Tweet:
The anxiety of living through a pandemic is so real and isolating. Connect with a listener on 7cups.com/1198523 for peer support! You are not alone in your anxiety
@InvaderStitch
I liked how concise both of your tweets were. And the response tweet was also validating. I liked how you used hashtags. Perhaps you could also use more general hashtags like #mentalhealth along? Also, I copy pasted the link that you gave, it redirects me to "my dashboard" so I am not sure how other users or people who have never been on the platform will be redirected to. I think that aspect can be looked into. Overall, you did a great job considering how this has been a challenge for you. Btw, this was also my first time creating tweets :)