4) Team Lightship: Tweeting Empathy (OUTDATED)
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
-
What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
-
View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
-
Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
-
You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
-
Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
-
Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
-
Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
-
Other Tags Examples:
-
#depressed #anxious #depression #mentalhealth (high volume tags)
-
#needtotalk
-
#bullying
-
#chronicpain #chroniclife
-
#coping
-
#peersupport
-
#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
-
Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
-
Create one general hypothetical tweet that is supportive and compassionate.
-
Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
-
This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
Respond to this Tweet using the outreaching tips:
I'm sorry to hear about your #anxiety if you #needtotalk #7cups is here to offer #peersupport to #cope
@SoulfullyAButterfly
Mental health stigma is about being quiet, don't suffer in silence, talk to us. We are here for you. https://www.7cups.com #mentalhealth #stigma #bekind
@SoulfullyAButterfly #mentalhealth
In ou rworld, we need love & support. 💝
OUR MISSION AT #7Cups : To empower you through listening and being here for you. You are never alone, everyone can join we are waiting for you!
@jasmineishereforu looks good summarizing the work of 7cups, if more hashtags are being used it would have helped to reach more people who needed specific assistance of 7cups.
@SoulfullyAButterfly
#depressed #anxious #needtotalk We are here to listen and support you always #7Cups https://www.7cups.com/17156123
@sweetchildbsk
sorry forgot to post the response using outreaching tips.
2. Respond to this Tweet using the outreaching tips:
We understand what you are going through and we are always willing to hear you out without any judgemental views. You could always communicate with one of our trained listeners! We are here to listen! Join 7Cups, It's free! #MentalHealth #selfcare #depression #anxiety
@SoulfullyAButterfly
1. Here’s your daily reminder from #7Cups that even if today isn’t exactly where you’d like to be, the path you’ve paved for yourself isn’t in vain – every step forward and backwards count #mentalhealth #proudofyou #selflove #selfcare
2. Hey there! Sounds frustrating when people don’t respect the current Covid restriction. I’m sorry that the current situation has affected your #anxiety and routines. You’re not alone, our lovely members and listeners at the #7Cups community are here to listen and support you. https://www.7cups.com/17156123
@Ayamii
- ➕ I love that you’re using an healthy reminder which is well worded. ➖ You didn’t provide a link and I think you could use your referral link to optimise your outreach :)
- ➕You have very well related to the person’s struggle and offered support. ➖ Well done on adding your referral link this time, just a suggestion to gain characters, you do not need to write https://www. on Twitter
@Ayamii Love the way you expressed yourself
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
💡 Did you know that the sensory experience of standing near water 🌊 improves your mental health? Learn more ways of taking care of yourself 🧘 and find support 24/7 💬 on #7cups 7cups.com/14185285 #MentalHealthMatters #SelfCare
Respond to this Tweet using the outreaching tips:
I hear you 🤗 #covid has left many of us #anxious and barely #coping and in need for support 🫂 May I suggest for you to confide to an empathetic ear on #7cups 7cups.com/14185285 ? Listeners 🙋 are available 24/7 for a supportive chat to #vent 🗣 #NeedToTalk 💬
@SoulfullyAButterfly 2. Respond to this Tweet using the outreaching tips:
We are here to provide #support, our team is more than happy to #listen to you, know that #mentalhealth is important 💐 #7Cups
❤️ Thank you for this post! ❤️
❤️ A) You're not #alone. Talk to a trained #listener here to get #support: https://www.7cups.com/110154573 . Go through self-help guides, #growth paths and more! We're here for you through your #struggle <3 ❤️
❤️ #depression #anxiety #mentalhealth #coping #YouMatter #needtotalk #HereForYou <3 ❤️
❤️ B) I relate and get how #tough #covid & #anxiety are. If you #needtotalk, 7 Cups offers #support: https://www.7cups.com/110154573 . You can #vent and even use #coping methods! We're here for you <3 ❤️
❤️ #mentalhealth #YouAreNotAlone #HereForYou ❤️
1.
Are you feeling alone or #needsupport? We at #7Cups are here for you 24/7! Visit https://www.7cups.com/17156123 and get support from all around the world.
#mentalhealthmatters
2.
During these difficult times, it is extremely normal to feel #anxious and #depressed. You are not alone! Find support at https://www.7cups.com/17156123
@SoulfullyAButterfly
1) Create one general hypothetical tweet that is supportive and compassionate.
Fighting our battles in life is very exhausting and often makes us feel lonely and unheard🌻 Sometimes we just want to vent and let all these unknown emotions and feelings out and feel better. 7 cups (7cups.com) is a free mental health service where well trained listeners volunteer to listen to you and show you true compassion and kindness🌻#youmatter #youarebeingheard #mentalhealthmatters
2. Respond to this Tweet using the outreaching tips:
I can understand how overwhelming it can be when you go out during an ongoing pandemic and see people not following basic safety rules. You can always reach out to listeners at 7cups.com to talk more about your feelings🌻
Sometimes talking to a stranger is all one needs to feel better🌸
#youmatter #youarebeingheard
@cristlecares
1) I love how well you've described what we offer here at 7cups. You've made it clear what this person can expect and showed lots of warmth and empathy in your opening sentence.I'm not 100% sure if it's too long?
2) Great empathy and labelling of the problem, I bet this person would feel heard just from your response. Again, you clearly state what sort of help we can offer which is great!
@cristlecares I love your tweet! You did a great job validating the person's emotion. You were very kind and empathetic and you are soooo right-- sometimes all we need is talking to a stranger to feel better. Your tweet was great for outreach and your response to the person was great, as well! Great job!