4) Team Lightship: Tweeting Empathy (OUTDATED)
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
2. Respond to this Tweet using the outreaching tips:
I understand that it can get a little frustrating when we see that people aren't really maintaining social distance with people outside and this thing can even raise our health anxiety and can concern us regarding covid. And it is completely normal to feel this way. If you want to talk and discuss this topic with others, then you are welcome at 7cups.com.
@starsnnights
Hi Stars, these are great. Thanks for the nice tweets. Keep up the good work and good job finishing the trial.
Remember to fill out the trial completion form, which can be found on this page.
@starsnnights
Strengths-
1. Empathy
2. Reflecting
Weakness -
1. No hashtags - it is important to add hashtags even though it may be directed towards one person. It allows anyone that is searching that hashtag to find out about 7Cups :D
Great tweet overall :D
@SoulfullyAButterfly
Do you feel alone even when you are surrounded by people? We are here to help you 😇.
Join our 7 Cups community and become a member on https://www.7cups.com/113323856 . Also feel free to connect with our experts on Expert Mental Health News & Advice | 7 Cups #loneliness #depression #social anxiety.
@SoulfullyAButterfly
2. Respond to this Tweet using the outreaching tips:
Answer- #Covid has made it very difficult for us to step outside of our house. If you need any support please reach out to us at https://www.7cups.com/113323856. We are here to help you😃
.#depressed #anxious #depression #mentalhealth
@blindDaisy9121
Hi Blind Daisy, great tweets. Looks like you've finished the trail. Fill out the trail completion form and move on to the next part.
@blindDaisy9121
im going to respond here for both the activities you did
For the first activity I did like how the message was to the point and gave a direct resource for them to use as well as relative hashtags. One thing to improve is perhaps mention a support group for depression for instance and hashtag 7cups.
For the second activity you introduced the response well with empathy by making the person feel valid for what they’re going through. An improvement can be to hashtag relating support or to talk or coping skills
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Here’s where you can jumpstart your self-care goals and dive into some soothing mindfulness exercises at 7Cups.com #7Cups #mindfulness #self-care
Respond to this Tweet using the outreaching tips:
It’s understandable to feel frustrated when there’s no one respecting safety measures that will help alleviate the situation. Feel free to talk though this anxiety at 7Cups.con #7Cups #anxious #needtotalk #cope
@Mari228
Well done. It looks like you've completed the activities for the trial. LMK if you have any questions about next steps
@SoulfullyAButterfly
Feeling unheard, stuck in the shadows, or don't feel comfortable sharing with someone in your personal life?
Listeners on 7 Cups of Tea know you need to be the focus and guided without judgment in any situation, be it anxiety, depression, self-esteem, self care, motivation, simply needing to vent, or anything and everything in between.
#mentalhealthmatters #peersupport #selfcare #coping #depressed #anxious #needtotalk
"I don't support some of the decision making, but going outside for my one walk/exercise is raising my anxiety through the roof because people can't social distance! It is not a hard concept! It's hit too close to home with #covid respect each other and social distance please!"
I hear you. Some responses to disregard covid social expectations and consideration for those who have experienced the hardships first hand during these hard times are not easy to understand or respect. There are those on 7Cups of Tea that are coming together to support each other through the same situations and emotions you are experiencing. Listeners that you can reach out to one on one are available to guide you through feelings like these, as well.
We are here for you 24/7.
@SnowTabby
Listeners on 7 Cups of Tea know you need to be the focus and guided without judgment in any situation, be it anxiety, depression, self-esteem, self care, motivation, simply needing to vent, or anything and everything in between.
#mentalhealthmatters #peersupport #selfcare #coping #depressed #anxious #needtotalk
I really liked how you identified several areas of mental health that someone can reach out to be heard for.
One thing that might be better is to end the first sentence after situation and make a second sentence after to be about the types of support, so that it flows better - it's almost like a run on sentence.
I hear you. Some responses to disregard covid social expectations and consideration for those who have experienced the hardships first hand during these hard times are not easy to understand or respect. There are those on 7Cups of Tea that are coming together to support each other through the same situations and emotions you are experiencing. Listeners that you can reach out to one on one are available to guide you through feelings like these, as well.
We are here for you 24/7.
I love how you share that others are coming together to support each other. Also, sharing the link to 7 Cups and being able to reach out 24/7 is great!
My one feedback is moving from I, to those to we in the message. Consider sticking to responding from one perspective. Personal, others or we for consistency.
These were both really good and I love your approach!
@SnowTabby
Great tweets. And good job finishing the first four exercises.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Struggling with an eating disorder? Feeling alone? Join others working toward recovery and share your struggle and chat with someone who cares. #7Cups https://www.7cups.com/1259571 #EatingDisorders #Recovery
Respond to this Tweet using the outreaching tips:
It’s understandable there is #anxiety when others don’t social distance during #covid. #7Cups has an area just for sharing about anxiety and offers chats with individual and group options. It’s a great place for support.
@KristenHR
For the first tweet, I love how you linked the “share your struggles’ with the 7 Cups website. Your tweet is short, but to the point, and the hashtags are great! I love how you targeted the audience to eating disorders too.
As for the second tweet, excellent validation! Once again, I love how you connected specific links with the words to the specific resources. It makes it stand out! The only thing I would encourage you to add would be the hashtags like you did in the first tweet 😊
@KristenHR
Well done, Kristen.
Walkalot, CDM Mentor
@SoulfullyAButterfly
Using what you learned about the Lightship protocol:
Create one general hypothetical tweet that is supportive and compassionate.
Is something bothering you or are you feeling low? If it's one of those days where you just wish you had someone to listen then 7cups have free 24hour trained listeners to talk to when you feel the need
Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
@SoulfullyAButterfly
2. I see that you mention you suffer from anxiety which is increased because of people not social distancing when you go out for a walk or for excercise. If you would like to talk about your anxiety and how it affects you 7cups has trained listeners available 24 hours for chatting. See 7cups.com for a better idea of how the site could help you or reach out to us
@quietlistener2023
Great job, Quiet Listener. Keep up the good work
Create one general hypothetical tweet that is supportive and compassionate
It's very important to practice #SelfCare and talking about our feelings can help release negative energy. 7 Cups is a free app that has listeners who strive to be non judgemental, empathetic and kind when talking to our anonymous members. If you or someone you know needs someone to talk to, share or click on this link 7Cups.com. We are here for you! #MentalHealthMatters
@sellistens
Hello, Sel! Great work on the general Tweet!
🔹 Strengths:
- I love how you use the self-care hashtag
- mentioning that 7 Cups is free
- mentioning that 7 Cups interactions are anonymous
🔹 Improvements:
- you can add your personal referral link
- be mindful of character limits when using a free account
Responding to Tweet:
It's valid to be having #anxiety regarding being around people during the pandemic. #7Cups has a community specifically for people who have anxiety, along with many more communities to choose from. If you would like to join, you are more than welcome to click on this link 7Cups.com. Wishing you the best!
@sellistens
Hello, Sel! Another great work on the reply Tweet!
🔹 Strengths:
- validation
- good use of the anxiety hashtag
- I love how you add the best wishes at the end
🔹 Improvements:
- you can add your personal referral link
- be mindful of character limits when using a free account
@sellistens
Good job, Sel. I think people will be encouraged by these tweets