1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Social Media: Marketing Assistants
The Marketing Assistants role was added to 7 Cups at the end of 2021.
Focus:
The Marketing Assistant role at 7 Cups involves social media graphic creation, short writing as well as content generation, event conceptualization and execution, as well as other tasks that will help you build mental health awareness and support by supporting the 7 Cups social media team.
The team currently has one track with a focus on:
(i) Creating a minimum of 4 graphics/month (around 1/week)
(ii) Generating video content where interested
Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Insta.gram - @7Cups | Twitter - @7Cups & @7CupsTeen | Face.book - 7CupsOfTea | YouTube - @7CupsCommunity
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
-
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
Expert Mental Health News and Advice Section interests me the most, both review and contributing to fresh articles. The reason for this is that I want to practice my content management and writing skills.
@AK245
That’s a clear and solid statement of interest already! You could make it a little stronger by showing both your motivation and the value you’d bring.
@SoulfullyAButterfly
I have never created graphics before and I would like to know if 7Cups offers any sort of platform or medium that can help me create them. On the other hand, I have more of a background with writing and using social media
@Summershy Hi Summer, our related discussions to graphics will involve Canva, a free website for easy graphic creation.
@SoulfullyAButterfly
The area that interests me most is the Social Media Marketing assistants. This interests me because I strongly believe that social media is a powerful catalyst for growing our wonderful community. As its popularity continues to rise, it offers an invaluable opportunity for more individuals to discover 7 Cups and access our services. Without a strong social media presence, many may never hear about our platform. Additionally, just as important as the presence itself is the quality of the content posted: engaging and relevant content is what really boosts visibility and encourages people to connect to 7 cups. What particularly draws me to the role is its creative aspects like designing engaging graphics and writing impactful short form content. Creating content that is not only visually appealing but also sensitive to mental health topics ensures that our messages resonate with and supports those who need it most. That's what's important and it's something that reflects with my passion for 7 Cups.
@izzyy528
This is already a strong post. It shows passion, awareness of impact, and a clear link between your interests and the role. With a bit of refinement, you can make it even more polished and compelling.
@SoulfullyAButterfly
Although I am very interested in research relating to the Mental Health field, I am most interested in Social Media Marketing because I think it's a very big part of creating awareness for brands these days, and creating awareness for mental health is very important to me.
I think the Marketing Assistants role is a great way to spread mental health awareness. Creating graphics and short posts can reach people quickly, and video content feels more personal and engaging.
@SoulfullyAButterfly
I am really interested in the program because while I love psychology and mental health professions, there is also a passion for journalism and communications. Additionally, I feel like this is a great chance for me to get my feet wet incase I would love to get a master's in communications.
@Summershy Excellent job!
@SoulfullyAButterfly
I want to be a part of the content volunteering team!
Thank you for the opportunity!
I am interested in all three sections of the content volunteering team!
@SoulfullyAButterfly
i'm more interested in marketing assistant.
marketing has been something i'm fond of as i've joined some marketing courses in the past. i like to be able to generate content like fun and informative graphics for social media, spread positivity and raise awareness for mental health.
@ipoopcats
That sounds like an excellent fit for you! A Marketing Assistant role often involves exactly the kinds of things you’re describing:
- Content Creation: Designing graphics, writing captions, and coming up with engaging posts for social media.
- Brand Messaging: Helping to spread positivity and align content with the organization’s values.
- Awareness Campaigns: Supporting initiatives (like mental health awareness) that educate and inspire people.
- Research & Trends: Keeping up with what’s popular online so your content resonates.
- Collaboration: Working with a team to brainstorm ideas, schedule posts, and interact with the audience.
Given your enthusiasm for marketing courses and the creative side of content generation, the Marketing Assistant role could be a natural place for you to grow. Many assistants like you have developed into marketing coordinators, specialists, or managers over time. This role offers a promising path for your career in marketing.
The Marketing Assistant role interests me a lot. Writing and social media graphics are pretty cool ways to broadcast mental health awareness.
@McElysium
That’s a great perspective to share! 🌟
@SoulfullyAButterfly @SoulfullyAButterfly I would love to be involved in the Social Media: Marketing Assistant.. as much as I enjoy producing articles like short stories, poems and do research--I would like to promote more of the 7 Cups in Social Media since a lot of people need to be aware of that there is "help" for them, and mental health problem is real-- but we are here to support one another. Through the use of technology (as I am a Tech Educator), social media is a very good platform to show that people matters. I would like to make heartful/hopeful short video contents, add music on it and input inspirational words of wisdom for others to see and relate. It does not matter where you are from, but the video/graphical content would reach out for those people who needs support, and advice. I will use what is already on my hand to help others.
@RichFaust19
This statement demonstrates a strong passion for utilizing social media to raise awareness and support for mental health. The emphasis on creativity, technology skills, and heartfelt content demonstrates a genuine commitment to reaching people where they are and inspiring hope.